Digital Marketing Strategist

4 weeks ago


Watertown, Massachusetts, United States Evolv Technology Full time

About the Role:

We are seeking a Digital Marketing Manager to join our Marketing team at Evolv Technology. This role will be responsible for developing and managing a digital media strategy focused on traffic acquisition and brand awareness.

Key Responsibilities:

  • Analyze past and current campaigns to form an opinion on how to best attract and convert new accounts.
  • Develop and execute a comprehensive paid and SEO strategy to attract and convert accounts within key verticals through paid advertising, SEM, and third parties.
  • Regularly report out on KPIs, including leads acquired, accounts engaged, conversion rates, and forecasts.
  • Support our Campaigns Manager and Field Marketing team to achieve lead generation and account engagement goals.
  • Support our Brand team in management and analytics of corporate website.

Requirements:

  • Strong foundational knowledge in digital marketing strategies and tactics, including email, display, SEO/ SEM, third party, and social.
  • Proven experience planning and executing paid B2B campaigns for small organizations up to large enterprises.
  • Ability to pull, analyze, and report on campaign performance and Marketing KPIs.
  • Creative eye for testing and optimizing channels, messaging, and campaign tactics regularly.

What We Offer:

  • Base salary range for this full-time position is $90,000 – $120,000, + bonus + equity + benefits.
  • Flexible work environment.
  • Medical, dental, and vision insurance.
  • Flexible Spending Accounts (FSA).
  • Unlimited vacation policy.
  • Tuition reimbursement to support your ongoing learning and development.

About Evolv Technology:

We are a data-driven team that is biased towards action and inspired by each other's creativity, team mindset, and willingness to test, learn, and iterate quickly. We are committed to offering an inclusive and accessible experience for all job seekers, including individuals with disabilities. If you need a reasonable accommodation as part of the job application process, please connect with us.



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