Marketing Director
3 weeks ago
Director, Marketing
Reports To:
VP of Business Development
Division:
Marketing
Department:
Program Operations Location:
Remote
FLSA Status:
FT Benefited position
Position Overview:
This role is responsible for the strategic planning and execution of all US marketing efforts, including creating long-term content strategies, social media strategies, implementing lead nurturing campaigns, and search engine optimization. The goal is to align all marketing aspects cross-departmentally under the Cambridge Network umbrella and its associated brands.
Responsibilities:
- Create, plan, implement, and measure marketing and sales strategies in accordance with the overall organizational business objectives.
- Elevate the portfolio's brand awareness through strategic marketing campaigns and content.
- Create long-term content strategies while navigating social media outlets.
- Coordinate and evaluate market research.
- Maintain the marketing annual budget.
- Support Program Managers and Business Development in creating materials/campaigns to promote new school partnership products.
- Communicate PR and corporate announcements to outside partnering schools.
- Oversee marketing communications, including branding, public relations, advertising, trade shows, seminars, and events.
- Analyze market research management and website/design and content.
- Ensure that marketing goals are communicated across the team and company.
Company:
Cambridge Network
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