Marketing Director

3 weeks ago


Watertown, Massachusetts, United States Cambridge Network Full time
Job Title:
Director, Marketing

Reports To:
VP of Business Development

Division:
Marketing

Department:

Program Operations Location:
Remote

FLSA Status:
FT Benefited position

Position Overview:

This role is responsible for the strategic planning and execution of all US marketing efforts, including creating long-term content strategies, social media strategies, implementing lead nurturing campaigns, and search engine optimization. The goal is to align all marketing aspects cross-departmentally under the Cambridge Network umbrella and its associated brands.



Responsibilities:
  • Create, plan, implement, and measure marketing and sales strategies in accordance with the overall organizational business objectives.
  • Elevate the portfolio's brand awareness through strategic marketing campaigns and content.
  • Create long-term content strategies while navigating social media outlets.
  • Coordinate and evaluate market research.
  • Maintain the marketing annual budget.
  • Support Program Managers and Business Development in creating materials/campaigns to promote new school partnership products.
  • Communicate PR and corporate announcements to outside partnering schools.
  • Oversee marketing communications, including branding, public relations, advertising, trade shows, seminars, and events.
  • Analyze market research management and website/design and content.
  • Ensure that marketing goals are communicated across the team and company.

Company:
Cambridge Network
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