Marketing Director
3 weeks ago
Director of Marketing
Reports To:
VP of Business Development
Division:
Marketing
Department:
Program Operations Location:
Remote
FLSA Status:
Full-time Benefited position
Position Overview:
This role is responsible for developing and executing a comprehensive marketing strategy for the US market, including content creation, social media management, lead nurturing campaigns, and search engine optimization. The ideal candidate will have a strong understanding of marketing principles and be able to align marketing efforts with the overall business objectives of the Cambridge Network.
Responsibilities:
- Create and implement marketing strategies to elevate the portfolio's brand awareness and drive business growth.
- Develop and manage the marketing budget to ensure effective use of resources.
- Collaborate with Program Managers and Business Development to create marketing materials and campaigns to promote new school partnership products.
- Communicate PR and corporate announcements to outside partnering schools.
- Oversee marketing communications, including branding, public relations, advertising, trade shows, seminars, and events.
- Analyze market research and website/design and content to ensure alignment with business objectives.
Requirements:
The ideal candidate will have a strong background in marketing, with a minimum of 5 years of experience in a similar role. They will have a proven track record of developing and executing successful marketing strategies, as well as excellent communication and project management skills.
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