Marketing Director

3 weeks ago


Watertown, Massachusetts, United States Cambridge Network Full time
Job Title:
Director of Marketing

Reports To:
VP of Business Development

Division:
Marketing

Department:

Program Operations Location:
Remote

FLSA Status:
Full-time Benefited position

Position Overview:

This role is responsible for developing and executing a comprehensive marketing strategy for the US market, including content creation, social media management, lead nurturing campaigns, and search engine optimization. The ideal candidate will have a strong understanding of marketing principles and be able to align marketing efforts with the overall business objectives of the Cambridge Network.



Responsibilities:
  1. Create and implement marketing strategies to elevate the portfolio's brand awareness and drive business growth.
  2. Develop and manage the marketing budget to ensure effective use of resources.
  3. Collaborate with Program Managers and Business Development to create marketing materials and campaigns to promote new school partnership products.
  4. Communicate PR and corporate announcements to outside partnering schools.
  5. Oversee marketing communications, including branding, public relations, advertising, trade shows, seminars, and events.
  6. Analyze market research and website/design and content to ensure alignment with business objectives.


Requirements:
The ideal candidate will have a strong background in marketing, with a minimum of 5 years of experience in a similar role. They will have a proven track record of developing and executing successful marketing strategies, as well as excellent communication and project management skills.
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