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Content Marketing Manager

4 months ago

Minneapolis, United States UX Hires Full time

Content Marketing Manager - Remote

Our client is simplifying the chaos of the events industry through powerful, easy-to-use technology and is seeking a rockstar to join their growing team.

We are seeking a Content Marketing Manager to lead all aspects of content strategy, planning, and execution for our rapidly growing brand. Reporting to our Director of Marketing, this person will elevate our thought leadership presence, scale our SEO performance, improve our email click rates, and empower cross-team stakeholders with high-quality content that is equal parts creative and strategic. They will work closely with teammates from all departments, creating content that moves the needle with our audience and measurably impacts our growth.

Our client has been voted DC’s Best Startup and one of “DC’s Coolest Places to Work”.

Primary Responsibilities Include:

  • Define a cohesive content marketing strategy that elevates our clients brand, business, and product
  • Develop & execute monthly content plans for blog, longform, and email content that address multiple objectives
  • Identify high-value SEO opportunities, then write high-quality content that ranks high and increases site engagement/conversion
  • Produce lead magnets such as white papers, e-books, and tools/templates, along with the corresponding drip campaigns to nurture new leads
  • Execute content requests from cross-team stakeholders, and do so in a way that positively impacts their goals
  • Collaborate with in-house marketing designer to elevate the design of content-led projects, and the content of design-led projects
  • Manage all day-to-day content operations, including but not limited to maintaining content calendars, external SEO coordination, and sourcing & managing freelancers.

What You’ll Need:

  • 5+ years of professional content and marketing experience, preferably in B2B SaaS
  • Experience writing quality content for multiple objectives and channels (blogs, emails, newsletters, e-books, landing pages, etc.)
  • Impeccable writing and communication skills (obviously), including good judgment on how to structure a story, email, or report
  • Experience executing keyword research, and a discerning eye for search intent and ranking potential
  • A working knowledge of external SEO tactics such as backlink building
  • The ability to hit deadlines while maintaining a high standard

Preference may be given to applicants with:

  • Experience working in SMB SaaS or the events industry
  • Experience working at a startup (preferably under 50 employees)
  • The ability to pinch hit as a copywriter, not just a content writer
  • Experience with the following tools: Hubspot, Ahrefs, Asana, Google Analytics, Google Search Console, FullStory, Confluence, Google Workspace (Docs, Slides, Sheets)

Benefits:

  • Full Health Care (including Dental, Vision, HSA, FSA, LTD, AD&D)
  • Unlimited PTO
  • 401k (with matching)
  • Commuter Benefits ($100/mo)
  • WFH Flexibility (depending on tenure and target hitting)