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Marketing Specialist

3 months ago

Louisville, United States Aegis Sortation Full time

About the Company: At Aegis, our purpose is clear: to create raving fans through expert innovation in intralogistics. Our team combines innovative thinking with deep industry expertise to deliver solutions for projects of all sizes, throughputs, and complexities.


Aegis Sortation is a leader in the intralogistics technology and innovation space. Our expertise spans E-Commerce, Freight and Parcel, and Warehouse and Distribution. As a prime integrator, we have a team capable of conceptualizing and laying out complex systems, and completing detailed design engineering, procurement, and field installation across various project platforms. Our commitment to integrating excellence throughout the project life cycle sets us apart, delivering automation solutions to businesses ranging from local service providers to international logistics giants.


Job Description: We are seeking a creative Marketing Specialist to join our team. The Marketing Specialist will be responsible for developing and implementing marketing strategies to promote our products/services, increase brand awareness, and drive customer engagement. The ideal candidate will have a passion for marketing, a keen eye for detail, and the ability to think strategically while executing tactically.


Key Responsibilities:

  • Gain a thorough understanding of our products, standards, and differentiators so that strategies can be developed for more-effective communications and brand awareness
  • Analyze existing marketing collateral with a critical eye and identify opportunities for improvement.
  • Develop and execute innovative marketing campaigns across various channels, including digital, social media, email, and traditional advertising.
  • Conduct market research and analyze consumer behavior to identify trends and opportunities.
  • Create and distribute monthly reports on critical metrics for lead generation, content creation, website traffic, and other KPIs.
  • Collaborate with cross-functional teams to create compelling marketing collateral, including website content, blog posts, videos, and graphics.
  • Manage social media accounts and engage with followers to build brand loyalty and increase engagement.
  • Stay up-to-date on industry trends and best practices, continuously seeking opportunities for improvement and innovation.
  • Support sales teams with marketing materials and lead generation activities.
  • Assist in organizing and promoting events, trade shows, and other marketing initiatives.
  • Maintain brand consistency across all marketing communications.
  • Develops, prioritizes and manages all marketing activities against an approved budget.

Embrace and work in a manner that is in alignment with the Aegis core values:


Professionalism: Maintain a positive attitude and strong work ethic. Everyone is accountable for their work. Above all, respect others.

Customer Focus: Always work to exceed customer expectations.

Collaboration: Share ideas; train and mentor others to your level. Improve one another.

Take it Personal: Complete every task as if your reputation depends on it. Because it does

Make it Better: Ask yourself, “What can I do to make our company better?”

Open Minded: Look at the possibilities and think outside the box. Embrace change.


Qualifications:

  • Bachelor’s degree in marketing, communications, or related field.
  • Five years of professional experience.
  • Proven experience in marketing, with a focus on digital marketing strategies and tactics.
  • Strong written and verbal communication skills, with the ability to create engaging content.
  • Proficiency in digital marketing tools and platforms, including Google Analytics, social media management tools, and email marketing software.
  • Creative thinker with the ability to generate innovative ideas and solutions.
  • Excellent organizational and project management skills, with the ability to manage multiple priorities and deadlines.
  • Strong analytical skills, with the ability to interpret data and make data-driven decisions.
  • Ability to work independently and collaboratively in a fast-paced environment.


Preferred Qualifications:

  • Experience with product launches or integrated marketing campaigns.
  • Experience in B2B marketing.
  • Knowledge of search engine optimization (SEO) best practices.
  • Experience with graphic design tools such as Adobe Creative Suite.
  • Familiarity with CRM systems.


Benefits:

  • Competitive salary
  • Health insurance
  • 401k match
  • Paid time off
  • 10 Company Holidays
  • Professional development opportunities


This job description describes the general nature and level of work expected of a person assigned to this position. All job requirements listed indicate the minimum level of knowledge, skills and/or ability deemed necessary to perform the job proficiently. Employees may be required to perform any other job-related duties as requested by their supervisor.


It is the policy of Aegis Sortation to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, pregnancy or pregnancy-related condition, status with regard to public assistance, veteran status, citizenship status (if authorized to work in the U.S.), or any other characteristic protected by federal, state or local law. In addition, Aegis Sortation will provide reasonable accommodation for qualified individuals with disabilities.