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Digital Marketing and Content Specialist

2 months ago

Louisville, United States Alpen High Performance Products Full time

Digital Marketing & Content Specialist (Contract)


Location: Louisville, CO (Hybrid)

Type: Contract-to-Hire (90 days)

Hours: 30 hours per week

Compensation: $4,400 per month

Reports To: Marketing Director


About Alpen High Performance Products


Alpen High Performance Products is a leader in the building industry, specializing in advanced windows and doors designed for exceptional energy efficiency and sustainability. By integrating cutting-edge technology with a commitment to reducing carbon emissions, Alpen delivers high-performance solutions that enhance comfort, reduce environmental impact, and support net-zero energy goals. Our team is driven by innovation and a passion for creating a more sustainable future through high-performance building products.


Position Overview


We are seeking a talented Digital Marketing & Content Specialist to join our marketing team in Louisville, CO. This role offers a hybrid work environment with on-site training and the potential for full-time employment after 90 days.


The Digital Marketing & Content Specialist will play a key role in supporting our marketing initiatives. This role requires a creative, resourceful individual who can work independently and contribute to various digital marketing activities, including SEO, PPC campaigns, and third-party advertisements, as well as content creation and social media management. You will also take on graphic design and marketing administrative tasks as needed. This role will work closely with the Marketing Director, Marketing Consultant, PR Consultant, as well as Alpen’s Product Development and Sales Departments, and other contracted professionals as needed.


Key Responsibilities


  • Design digital ads and write copy for PPC and Display Network campaigns 
  • Manage and optimize Google Ads to achieve ROI targets.
  • Set up and manage Google Analytics to track campaign performance and website traffic.
  • Use Google Tag Manager to implement and manage tracking tags for various marketing initiatives.
  • Develop and implement SEO strategies to improve website visibility and search rankings.
  • Optimize Webflow website content for search engines.
  • Utilize SEMrush to conduct SEO research.
  • Manage and coordinate advertising efforts with third-party vendors, including print and other media outlets.
  • Design and write email campaigns using HubSpot.
  • Monitor and optimize email performance.
  • Develop and maintain landing pages in HubSpot.
  • Ensure content aligns with marketing goals and drives conversions.
  • Create and schedule posts using Hootsuite.
  • Manage our social media presence and engage with followers.
  • Develop content for various platforms, including blogs, videos, and ads.
  • Maintain and update content using Webflow.
  • Create assets using Canva; work with Adobe InDesign and Illustrator as needed.
  • Design print and digital materials to support marketing campaigns.
  • Assist with marketing administrative tasks as needed, including coordinating marketing materials, scheduling meetings, and maintaining marketing records.


Qualifications


  • Familiarity with Google Ads, PPC campaign management, and SEO.
  • Experience with HubSpot for email marketing and landing pages.
  • 2-4 years of experience in digital marketing or content creation.
  • Proficiency in Canva required, Adobe InDesign, and Illustrator a big plus.
  • Experience managing social media via Hootsuite.
  • Ability to learn and adapt quickly, especially with tools like Webflow.
  • Experience in green building or climate change initiatives is a big plus.
  • Bachelor’s degree in Marketing, Communications, Graphic Design, or a related field preferred.
  • Portfolio Required: Please include a link to your portfolio showcasing your work.


Contract Details & Benefits


  • Availability: Must be available during the Marketing Director's working hours of 9 AM to 6 PM, with a flexible schedule within those hours.
  • Duration: 90-day contract with the potential to transition to full-time.


Why Join Us?


  • Be part of a fast-growing company with over 40 years of experience in the industry.
  • Contribute to innovative projects that support our mission to reduce climate change through energy-efficient building solutions.
  • Hybrid work environment with on-site training in Louisville, CO.
  • Opportunity to transition into a full-time role with valuable benefits.