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Marketing Specialist

3 months ago

Albuquerque, United States Pland Collaborative Full time

Pland Collaborative is a full-service landscape architecture and planning firm based in Albuquerque, NM, with a branch office in Lubbock, TX. We are a forward-looking team that seeks to bring public awareness and innovation to the design of outdoor spaces in our changing world. We employ a holistic approach from initial concepts to final details, ensuring sophisticated, integrated solutions for even the most complex projects.


The Opportunity

We seek a qualified and motivated Marketing Professional for an immediate, full-time position in our Albuquerque or Lubbock office with occasional travel to Lubbock (if working in Albuquerque) or Albuquerque (if working in Lubbock). Remote or hybrid work may be considered for the right candidate. Must be creative, up to date on new technologies, adaptable, self-motivated, quick, organized, and interested in participating in a broad range of activities that directly and indirectly support the firm's growth, culture, and day-to-day activities. Candidates must have excellent critical thinking, writing, and graphic skills.

The ideal candidate will have a bachelor’s degree in Marketing/Communications, English, Graphic Design, or a related design field. Proficiency in Adobe Creative Suite and MS Office software is required. Knowledge of the architecture and engineering (AE) industry is a plus but not required.


Responsibilities include

  • Oversee and manage competitive proposal preparation procedures, including, but not limited to:
  • Conduct opportunity searches (find relevant RFPs to pursue), analyze RFP requirements, guide GO/NO GO process
  • Lead proposal startup meetings, develop proposal management plan, contribute to proposal strategies
  • Coordinate with firm leadership to assemble proposal teams, recommending internal and/or external resources as needed
  • Collaborate with external team members such as architects, engineers, and other consultants to request or provide qualifications for proposal content
  • Direct and participate in writing/editing/rewriting efforts as needed
  • Identify and coordinate proposal graphical content and formatting
  • Maintain and update internal proposal materials and stock content
  • Continually improve processes and streamline efficiencies in proposal development
  • Assist with fee proposal pricing strategy
  • Ensure on-time submission of all proposals and qualifications
  • Track and follow up on submitted proposals
  • Conduct market research and analysis through RFP tracking to identify target markets, customer insights, and emerging trends, translating findings into actionable marketing strategies.


  • Manage the firm's digital presence, including search engine optimization (SEO), and maintain and update the firm’s website and social media platforms with engaging and relevant content.
  • Produce high-quality social media content, including blog posts, white papers, social media posts, and videos that showcase our technological innovations.
  • Develop marketing collateral, including brochures, presentations, and promotional materials, ensuring consistent messaging and brand identity.
  • Monitor and analyze marketing performance metrics, such as website traffic, social media analytics, and lead generation, providing regular reports and recommendations for improvement. 
  • Stay informed about industry trends, emerging marketing technologies, and best practices, continuously seeking opportunities for innovation and improvement.
  • Lead the planning and execution of participation in industry conferences, trade shows, and networking events, coordinating logistics, booth design, and collateral production.
  • Assist in the preparation and submission of award nominations and industry recognition initiatives.
  • Collaborate with internal team members to gather project information and create compelling marketing content.
  • Collaborate with external vendors, such as graphic designers, printers, and photographers, to ensure high-quality deliverables.
  • Develop and execute the overall marketing strategy and vision to enhance brand awareness, promote our landscape architecture and planning services, and drive lead generation.
  • Foster relationships with industry partners, associations, and media outlets to enhance brand visibility and secure speaking engagements, guest articles, and other opportunities for thought leadership.
  • Support the development of marketing budgets and track expenses to ensure cost-effective execution of marketing initiatives.


Qualifications include

  • Excellent project management, time management, and organizational skills
  • Ability to multi-task, balance short-term deadlines with longer-term initiatives, and work well under pressure
  • Ability to work independently and collaboratively as part of a team
  • Superior attention to detail
  • Ability to follow directions
  • Creative problem solver, critical thinker, and self-starter
  • Ability to engage experts at all levels of the firm to efficiently gather necessary information
  • Excellent writing and communication, editing, page layout, and production skills
  • Working knowledge of Microsoft Office Suite and Adobe Creative Suite


Physical Requirements 

  • While performing the duties of this job, the employee is required to:
  • Stand, walk, sit, and talk or hear regularly.
  • Sit at a desk and work on a computer for prolonged periods.
  • Have hand dexterity to file documents and use office equipment.
  • Have specific vision abilities, including close vision, distance vision, and the ability to adjust focus.
  • Occasionally lift up to 15 pounds.



  • Located in Downtown Albuquerque, our studio is bright and open for collaboration and teamwork. We value hard work, but also like to play. We are an equal-opportunity employer and offer competitive compensation and benefits based on capabilities and experience. Please send your resume to bverardo@plandcollab.com