Director, Marketing

1 week ago

Stamford, United States Beauty Quest Group Full time

At Beauty Quest Group, our mission is to empower the hair industry, as a leading marketer in branded haircare, color and styling products for both the Professional and Consumer. Our brands portfolio includes RUSK, AQUAGE Haircare, and One ‘N Only Haircare.

What you will do: We are looking for a hands-on, highly motivated, and entrepreneurial-spirited marketing expert. The ideal candidate will be the champion of all brands leading the strategy and execution of all promotional/marketing objectives to drive incremental sales and growth for all brands.

  • Create and evolve the development of trade marketing, promotional strategies, sampling campaigns and support digital initiatives across all brands.
  • Lead Trade Marketing plans to drive both sell-in and sell through. Including promotional calendars, merchandising and account-specific marketing, including ongoing measurement and ROI analysis.
  • Provide leadership and collaborate across the organization in pursuit of business objectives with key partners, including but not limited to R&D, Market Research, Packaging, Operations, Product Development Manufacturing and Finance.
  • Collaborate with Sales to support new and existing business. Liaise with Sales team to optimize all aspects of the business including new product launches, planning, promotional strategies, and forecasting.
  • Partner & develop media plans and proposals, monitor and oversee campaign execution and recommend optimization to ensure that media campaign meets or exceeds benchmarks and goals.
  • Oversee and manage the marketing budget and P&L category.

What we are looking for:

  • Creative thinker with superior knowledge of the business at all levels: product/portfolios, competition, trade, advertising, promotion, finance.
  • Strong entrepreneurial mindset with demonstrated ability to build collaborative relationships across functional areas of the business enabling the successful achievement of initiatives across all brand categories.
  • Relevant Marketing experience.
  • Exceptional Experience in Beauty, Pro beauty is preferred.

Qualifications

· 10+ years’ experience in marketing.

· 5-10 years’ experience managing a team and agencies.

· Experience with E-Commerce platform e.g. Shopify and/or Magento required; experience with NetSuite (or any other ERP) preferred.

· Experience with Google Analytics and SEO tools (e.g. MOZ, Spyfu, SEMRush

· Experience with affiliate marketing platforms (Commission Junction, LinkShare etc.)

· High level technical knowledge about E-Commerce platforms, Integrations, Payment Processing, 3PL integration etc. (preferred)

· Strong presentation skills and proficiency with Microsoft office suite of products.

· Management skills including agency management, research, marketing analysis and strategy.

· Financial understanding and ability to digest and understand P&L and other budget documents.

· Experience in retail, DTC, professional hair care, beauty care industries preferred

· Strong leadership, influencing and communication skills with ability to interact, influence and align with all levels of the organization, both internal and external.

· Anticipate the needs of external and internal customers.


Hybrid work environment: 3 days in office / 2 days remote.


Compensation

The salary range for this role considers a wide range of factors that are considered in making compensation decisions, including but not limited to skill sets; experience and training; and other business and organizational needs. Compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the expected annual salary for this position is $150,000 USD.


Not accepting solicitation from recruiting/staffing agencies.

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