Sr. Product Manager of Emerging and Growth

4 weeks ago

Culver City, United States Pair of Thieves Full time

About the company:

Pair of Thieves is a basics brand that takes pride in creating high-quality, freshly designed, multi-functional products that get you “Ready for Everything.” Today, our products can be found nationwide at major retailers, high-end boutiques, department stores and online.


The Role:

The Sr. Product Manager of Emerging and Growth is an integral part of the Product Marketing Department, supporting profitable growth on assigned product portfolio by ensuring on-time delivery of seasonal product initiatives, consumer research, category analysis, retail presentations and sales and financial analysis.


This role will report directly to the Senior Director of Product Marketing. Our main office is located in Culver City, California but we would also consider candidates from Oregon, Washington, Kentucky, Tennessee and North Carolina.


Product Strategy and Life Cycle Management:

  • Maintain sales performance on assigned portfolio in aggregate of all accounts.
  • Collaborate with Brand team to analyze category trends including key product attributes that impact consumer behavior.
  • Collaborate with cross-functional teams to create a competitive analysis at existing key accounts and strategic halo accounts two times a year.
  • Develop and present quarterly business review tracking performance of all programs in total and with key accounts in order to effectively manage programs and to identify trends that may impact longer term performance.
  • Recommends strategies to drive category growth and extend life cycle of existing products including new products, product improvements, pricing and promotions.



Retail Presentation:

  • Create and on-board cross-functional teams on all creative briefs related to all packaging and point of sale collateral (wholesale and/or direct-to-consumer). Provide tracking status on all open projects.
  • Develop sales collateral in collaboration with sales, brand, merchandising and creative teams to deliver presentations that support POT seasonal growth strategies and reinforce the brand’s position. (Includes sales presentations, catalogs, etc.)
  • Manage the sales samples process in coordination with creative and product development teams.
  • Collaborate with sales, brand and retailer marketing teams to drive account level initiatives that support sell-thru.



Consumer Research:

  • Manage relationship with research partners, developing annual research plans that support cross-functional insight needs to develop product, creative, and consumer messaging needed to drive awareness, consideration and conversion.
  • Lead all consumer research on assigned product portfolio, working cross functionally and externally to ensure projects effectively and efficiently provide insights required.
  • Develop and disseminate research summaries to appropriate cross-functional team members.



P&L Management:

  • Partner with sales, product and finance teams to manage account level P&Ls to ensure POT maximizes profitability on a product, category and account level.
  • Collaborate with sales teams to develop retail strategies to drive sell-thru.
  • Maintain product detail sheets to include latest pricing, costs, fabrication and trim details.
  • Manage approved trade spend.
  • Lead cross-functional teams in the disposal of excess inventory.



Project Management:

In collaboration with other internal stakeholders, the product marketing manager will support seasonal development projects by tracking development of key projects outlined above.

Lead recurring cross-functional tracking meetings to review project status to ensure timely completion and that all teams are aware of any strategic changes.

Develop and distribute project tracking report to key shareholders including leadership team on a monthly basis.



You are a:

  • Collaborator, working with those you need to get the job done.
  • Solutions oriented self-starter, adept at juggling multiple projects at once, and owning them end to end.
  • Superstar presenter, confident in talking about the brand and your work.
  • Savvy marketer, with an appetite for cultural, social and fashion trends.


Qualifications and Experience:

  • Bachelor’s degree in marketing or related degree program is required. MBA preferred.
  • Minimum of 5+ years of experience in marketing; Basics apparel experience is preferred. CPG industry is a plus. Amazon and/or direct-to-consumer a plus.
  • Strong strategic and analytical thinking, with the ability to draw conclusions from data, communicate and present actionable insights.
  • Agile and willing to pivot with an evolving business while focusing on key marketing priorities.
  • Excellent communication and presentation skills.
  • Proven relationship management and leadership qualities.
  • Advanced PowerPoint and Excel skills (required). Keynote preferred.
  • Experience with P&L management required.
  • Experience with NPD data a must.

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