Email+SMS Marketing Manager

1 month ago

Knoxville, United States Altar'd State Full time

Who Are We?

Stand Out For Good, Inc. is a rapidly growing women’s fashion company with 5 unique brands, in 130+ locations, across 38 states. Our stores feel like a sanctuary - a place of beauty from the inside out. From welcoming experiences and warm associates to thoughtfully curated products, our brands are built upon the founding principles of giving back and making a difference in the world.


Our Mission

"Stand Out. For Good". Those four words are more than just our motto, they are why we exist. From Mission Mondays, where 10% of our net proceeds go directly to local charitable organizations, to our long-standing partnership with Coprodeli USA, in which we are in the process of building 22 schools for impoverished communities in Peru, we are committed to giving back in meaningful ways to those in need.


The Role

As the Email+SMS Marketing Manager, you will be responsible for developing and implementing effective CRM strategies to enhance customer engagement, satisfaction, and retention. You will oversee the organization's CRM system, ensuring its proper functioning, data integrity, and seamless integration with other business processes. Your role will involve collaborating with cross-functional teams to align CRM efforts with marketing, sales, and customer support goals.


Primary Responsibilities

  • CRM Strategy Development: Create and execute comprehensive CRM strategies aligned with the company's objectives to optimize customer interactions and maximize customer lifetime value.
  • CRM System Management: Oversee the CRM system, including configuration, customization, and integration with other tools and platforms. Ensure data accuracy, security, and compliance with data protection regulations. Including email system and SMS system integrations including Bloomreach and Attentive.
  • Customer Data Management: Analyze and segment customer data to identify trends, preferences, and behavior patterns, enabling targeted marketing and personalized customer experiences.
  • Campaign Management: Design and implement CRM campaigns, including email marketing, loyalty programs, customer feedback initiatives, and customer retention campaigns.
  • Customer Journey Optimization: Identify touchpoints in the customer journey to improve customer experience, reduce churn, and increase customer loyalty.
  • Reporting and Analysis: Track and analyze CRM metrics and KPIs to measure the effectiveness of CRM initiatives. Provide regular reports and insights to management and relevant teams.
  • Cross-Functional Collaboration: Collaborate with marketing, e-commerce, and customer support teams to align CRM strategies with broader business objectives and ensure a unified customer experience.
  • Stay Updated on Industry Trends: Stay abreast of industry best practices and trends in CRM, customer experience, and technology to continuously improve the organization's CRM approach.


Qualifications

  • Bachelor's degree in Marketing, Business Administration, or a related field. A Master's degree is a plus.
  • Proven experience 5 years in CRM management, preferably in a managerial role.
  • In-depth knowledge of CRM software and its application in customer-centric strategies.
  • Strong analytical and problem-solving skills, with the ability to interpret data and draw meaningful insights.
  • Excellent communication and interpersonal skills to collaborate with different teams effectively.
  • Project management skills to manage CRM initiatives from planning to execution.
  • Knowledge of data protection regulations and privacy laws related to customer data management.
  • Familiarity with marketing automation tools and customer segmentation techniques.

  • Email+SMS Marketing Manager

    1 month ago

    Knoxville, United States Altar'd State Full time

    Who Are We?Stand Out For Good, Inc. is a rapidly growing women’s fashion company with 5 unique brands, in 130+ locations, across 38 states. Our stores feel like a sanctuary - a place of beauty from the inside out. From welcoming experiences and warm associates to thoughtfully curated products, our brands are built upon the founding principles of giving...

  • Analytics Manager

    3 months ago

    Knoxville, United States Internet Marketing Expert Group Full time

    Company Overview: IMEG is a leading marketing firm specializing in driving business growth and in increasing revenue for our clients. We are currently seeking an experienced Analytics Manager to join our team of talented professionals. Benefits: Flexible work location: Knoxville or Sevierville, TN office and remote and hybrid...

  • Marketing Analytics Lead

    5 days ago

    Knoxville, Tennessee, United States Internet Marketing Expert Group Full time

    Company Overview: IMEG, a leading digital marketing agency, is seeking an experienced Data Insights Manager to join our team of talented professionals. Benefits: Flexible work location: remote and hybrid available.Competitive compensation and benefits package. Key Responsibilities: As a Data Insights...

  • Search Engine Marketing Specialist

    5 days ago

    Knoxville, Tennessee, United States Internet Marketing Expert Group Full time

    Job Summary:We are seeking a highly experienced Digital Marketing Manager to join our team at Internet Marketing Expert Group. As a Senior SEM Specialist, you will be responsible for managing our paid search campaigns and maximizing ROI.Key Responsibilities:Develop and Implement Paid Search Strategies: Create and execute paid search campaigns on Google and...

  • Digital Marketing Manager

    2 weeks ago

    Knoxville, United States Southeast Bank Full time

    Digital Marketing Manager Job Details Job Location Home Office - KNOXVILLE, TN Description TITLE: Digital Marketing Manager DEPARTMENT: Marketing SUPERVISES: Junior staff members and Interns JOB CLASSIFICATION: Exempt HOURS: M-F 8:00 5:00; Occasional overtime hours as required LOCATION: Hybrid remote and in-person, 12700 Kingston Pike, Knoxville, TN...

  • Marketing Coordinator

    6 days ago

    Knoxville, Tennessee, United States RoomOne Solutions Full time

    About RoomOne SolutionsRoomOne Solutions is a leading provider of packaged terminal air conditioners (PTACs) to the hospitality industry. We specialize in the sale, installation, and refurbishment of PTACs, serving a diverse range of customers including hoteliers, residential homeowners, and commercial property managers.Job SummaryWe are seeking a highly...

  • Marketing Director

    2 months ago

    Knoxville, United States Kennedy Concepts, Inc Full time

    Kennedy Concepts’ mission is to enrich the lives of our guests and our team members by serving the highest level of food quality, bar drink quality, and legendary guest service in a clean and comfortable environment with an energetic ambiance. We also believe in treating our team members and guests like family and know that our success depends upon...

  • Marketing Manager

    3 weeks ago

    Knoxville, United States Fashion Accessories Company Full time $50,000 - $60,000

    Job DescriptionJob DescriptionAn international leather handbags and accessories lifestyle brand is seeking a marketing manager to help grow the brand by developing and executing a marketing strategy that includes digital marketing, social media, and other marketing channels. This role collaborates with multiple departments such as graphic design, marketing,...

  • Marketing Manager

    2 months ago

    Knoxville, United States Fashion Accessories Company Full time

    Job DescriptionJob DescriptionAn international leather handbags and accessories lifestyle brand is seeking a marketing manager to help grow the brand by developing and executing a marketing strategy that includes digital marketing, social media, and other marketing channels. This role collaborates with multiple departments such as graphic design, marketing,...

  • Marketing Coordinator

    5 days ago

    Knoxville, United States BESCO Full time

    Job DescriptionJob DescriptionCompany Summary: BESCO has been a leading electrical contractor in our region for decades. We’re proud to have been a part of some of the area’s most challenging and high-profile projects. Look around town or across the skyline, and you’ll likely see a facility that BESCO has worked on. In our Knoxville market, we are...

  • Data Insights Manager

    1 week ago

    Knoxville, Tennessee, United States Internet Marketing Expert Group Full time

    Business Intelligence Manager Position at Internet Marketing Expert GroupInternet Marketing Expert Group is a reputable marketing firm focused on driving business growth and increasing revenue for clients. We are currently looking for an experienced Business Intelligence Manager to join our team of skilled professionals.Key Responsibilities:Transform raw...

  • Marketing Coordinator

    6 days ago

    Knoxville, United States Konexial Full time

    Job Title: Marketing CoordinatorDepartment: MarketingReports To: VP, MarketingSeniority Level: Entry/Mid-LevelEmployment Type: Full-timeSummary:Konexial has an exciting opportunity for individuals looking to enter the highly competitive and lucrative Enterprise Software industry. Konexial is seeking a dynamic and detail-oriented Marketing Coordinator to join...

  • Marketing Coordinator

    7 days ago

    Knoxville, United States Konexial Full time

    Job Title: Marketing CoordinatorDepartment: MarketingReports To: VP, MarketingSeniority Level: Entry/Mid-LevelEmployment Type: Full-timeSummary:Konexial has an exciting opportunity for individuals looking to enter the highly competitive and lucrative Enterprise Software industry. Konexial is seeking a dynamic and detail-oriented Marketing Coordinator to join...

  • Google Ads Manager

    3 months ago

    Knoxville, United States Internet Marketing Expert Group Full time

    Senior SEM ( Google Ads ) Specialist Position:This position requires senior-level Google Ads management experience. We seek a highly experienced Senior Search Engine Marketing (SEM) Specialist to manage our Google Ads and other pay-per-click (PPC) marketing initiatives. As a Senior SEM Specialist, you will collaborate closely with the SEO and...

  • Marketing Coordinator

    6 days ago

    Knoxville, Tennessee, United States RoomOne Solutions Full time

    About RoomOne SolutionsRoomOne Solutions is a leading provider of packaged terminal air conditioners (PTACs) to the hospitality industry. We specialize in the sale, installation, and refurbishment of PTACs, serving a diverse range of customers including hoteliers, residential homeowners, and commercial property managers.Job SummaryWe are seeking a highly...

  • Channel Marketing Manager

    4 weeks ago

    Knoxville, Tennessee, United States Domtar Full time

    CHANNEL MARKETING MANAGER - Corrugated & Technical PapersLocation: Fort Mill, SCReports to: Director of MarketingOverview:Reporting to the Director of Marketing, this Channel Marketing Manager is responsible for developing and implementing B2B marketing strategies for containerboard and technical papers. This role requires a passionate, results-driven,...

  • Customer Marketing Manager

    1 month ago

    Knoxville, Tennessee, United States Enumerate Full time

    Enumerate is looking for a Customer Marketing Manager to join our teamIf you're passionate about driving customer value, engagement and loyalty through strategic marketing initiatives, then you've come to the right place Enumerate is a leading provider of community management software for property management companies and self-managed associations. We help...

  • Marketing Coordinator

    6 days ago

    Knoxville, Tennessee, United States RoomOne Solutions Full time

    About RoomOne SolutionsRoomOne Solutions is a leading provider of packaged terminal air conditioners (PTACs) to the hospitality industry. We specialize in the sale, installation, and refurbishment of PTACs, serving a diverse range of customers including hoteliers, residential homeowners, and commercial property managers.Job SummaryWe are seeking a highly...

  • Customer Marketing Manager

    2 months ago

    Knoxville, United States Enumerate Full time

    Job DescriptionJob DescriptionEnumerate is looking for a Customer Marketing Manager to join our team!If you’re passionate about driving customer value, engagement and loyalty through strategic marketing initiatives, then you’ve come to the right place! Enumerate is a leading provider of community management software for property management companies and...

  • Customer Marketing Manager

    3 weeks ago

    Knoxville, United States Enumerate Full time

    Job DescriptionJob DescriptionEnumerate is looking for a Customer Marketing Manager to join our team!If you’re passionate about driving customer value, engagement and loyalty through strategic marketing initiatives, then you’ve come to the right place! Enumerate is a leading provider of community management software for property management companies and...