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Digital Marketing Manager

2 months ago

Knoxville, United States Southeast Bank Full time

Digital Marketing Manager

Job Details

Job Location

Home Office - KNOXVILLE, TN

Description

TITLE: Digital Marketing Manager

DEPARTMENT: Marketing

SUPERVISES: Junior staff members and Interns

JOB CLASSIFICATION: Exempt

HOURS: M-F 8:00 5:00; Occasional overtime hours as required

LOCATION: Hybrid remote and in-person, 12700 Kingston Pike, Knoxville, TN 37934

ESSENTIAL FUNCTIONS:

  • Oversee the organizations digital marketing and advertising strategy in order to achieve goals set by senior leadership, including but not limited to the areas of email marketing, website user experience, mobile app experience, search engine optimization, and digital advertising on platforms such as Google Ads, Facebook Ads, and other ad service platforms

  • Coordinate and communicate digital marketing and advertising campaigns and their respective objectives in an effective manner

  • Coordinate the execution of digital marketing and advertising strategy by setting tasks, providing guidance, and monitoring execution of tasks among appropriate team members

  • Ensure the performance of digital marketing campaigns is effectively measured and report on performance of digital marketing campaigns

  • Leverage the organizations activities for online amplification, such as events, donations, social promotions, and contests

  • Collaborate with Marketing Manager and appropriate team members to translate marketing requests from employees into effective digital campaigns

  • Organize and maintain calendar of digital advertising campaigns

  • Collaborate with management to develop digital advertising budgets and communicate budgeting adjustments

  • Ensure all digital marketing and advertising content meets compliance/legal standards

Qualifications

SKILLS, KNOWLEDGE AND TRAINING :

  • Interpersonal skills in dealing with customers and employees

  • Understanding of bank/student loan products, policies, and regulations

  • Analytical thinking and problem solving in a fast-paced environment

  • Present marketing objectives and results clearly and effectively

  • Strong writer with exceptional attention to detail. Strong understanding of AP style as it relates to press releases and formal writing

  • Can prioritize and plan work activities to develop realistic action plans to meet deadlines

  • Thorough understanding of the digital marketing landscape and the tools to utilize in order to execute the organization's digital strategy

R E QUIRED EXPERIENCE:

  • Bachelor's degree required

  • 5+ years of relevant marketing experience

  • Exceptional writing skills

  • Excellent interpersonal skills coupled with effective marketing skills

  • Project management and proven problem-solving skills

WORKING CONDITIONS:

  • Sitting for long periods of time; approximately 8 hours a day with the ability to move around

  • Lift 10-20lbs periodically.

  • Occasionally work evenings and/or weekends as needed

SouthEast Bank is an equal opportunity employer. It is our policy to treat all individuals equally, regardless of race, color, religion, sex, gender, national origin, disability, age, genetic information, sexual orientation, transgender/gender identity, sexual preference, or service in the armed forces.