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Email+SMS Marketing Manager

3 months ago

Knoxville, United States Altar'd State Full time

Who Are We?

Stand Out For Good, Inc. is a rapidly growing women’s fashion company with 5 unique brands, in 130+ locations, across 38 states. Our stores feel like a sanctuary - a place of beauty from the inside out. From welcoming experiences and warm associates to thoughtfully curated products, our brands are built upon the founding principles of giving back and making a difference in the world.


Our Mission

"Stand Out. For Good". Those four words are more than just our motto, they are why we exist. From Mission Mondays, where 10% of our net proceeds go directly to local charitable organizations, to our long-standing partnership with Coprodeli USA, in which we are in the process of building 22 schools for impoverished communities in Peru, we are committed to giving back in meaningful ways to those in need.


The Role

As the Email+SMS Marketing Manager, you will be responsible for developing and implementing effective CRM strategies to enhance customer engagement, satisfaction, and retention. You will oversee the organization's CRM system, ensuring its proper functioning, data integrity, and seamless integration with other business processes. Your role will involve collaborating with cross-functional teams to align CRM efforts with marketing, sales, and customer support goals.


Primary Responsibilities

  • CRM Strategy Development: Create and execute comprehensive CRM strategies aligned with the company's objectives to optimize customer interactions and maximize customer lifetime value.
  • CRM System Management: Oversee the CRM system, including configuration, customization, and integration with other tools and platforms. Ensure data accuracy, security, and compliance with data protection regulations. Including email system and SMS system integrations including Bloomreach and Attentive.
  • Customer Data Management: Analyze and segment customer data to identify trends, preferences, and behavior patterns, enabling targeted marketing and personalized customer experiences.
  • Campaign Management: Design and implement CRM campaigns, including email marketing, loyalty programs, customer feedback initiatives, and customer retention campaigns.
  • Customer Journey Optimization: Identify touchpoints in the customer journey to improve customer experience, reduce churn, and increase customer loyalty.
  • Reporting and Analysis: Track and analyze CRM metrics and KPIs to measure the effectiveness of CRM initiatives. Provide regular reports and insights to management and relevant teams.
  • Cross-Functional Collaboration: Collaborate with marketing, e-commerce, and customer support teams to align CRM strategies with broader business objectives and ensure a unified customer experience.
  • Stay Updated on Industry Trends: Stay abreast of industry best practices and trends in CRM, customer experience, and technology to continuously improve the organization's CRM approach.


Qualifications

  • Bachelor's degree in Marketing, Business Administration, or a related field. A Master's degree is a plus.
  • Proven experience 5 years in CRM management, preferably in a managerial role.
  • In-depth knowledge of CRM software and its application in customer-centric strategies.
  • Strong analytical and problem-solving skills, with the ability to interpret data and draw meaningful insights.
  • Excellent communication and interpersonal skills to collaborate with different teams effectively.
  • Project management skills to manage CRM initiatives from planning to execution.
  • Knowledge of data protection regulations and privacy laws related to customer data management.
  • Familiarity with marketing automation tools and customer segmentation techniques.