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Senior Director of Marketing

2 months ago

San Diego, United States Infinium Spirits, Inc. Full time

WHO IS INFINIUM SPIRITS?

Founded in 2005, we are a family-owned spirits company. At Infinium Spirits, we specialize in sales, marketing, and logistics for a diverse and distinctive portfolio of award-winning spirits brands such as Templeton Rye, Zaya Rum, Seagram’s Vodka, and Corralejo Tequila, to name a few. In addition to our core powerhouse brands and portfolio, we are continually launching successful innovations and expanding our product portfolio. We are known for igniting brands and accelerating brand performance in North American and International markets.

COME WORK WITH US

Our business and corporate teams are both growing fast. We build brands and believe in bringing people and communities together to celebrate. As we scale, we’re looking for people who are ready to jump right in and help us build on our incredible momentum. We empower employees to make an impact and create the best work of their lives alongside some truly astounding colleagues. We have fun and love what we do

Diversity. Equity. Inclusion. They’re more than just words for us. We are committed to creating an inclusive and fair workplace that promotes and values diversity. At Infinium, we believe that when people feel a sense of belonging, they are more creative, innovative, and successful. While we know we have more work to do to advance diversity, equity, and inclusion, we’re investing to move our company and industry forward. In recruiting for our team, we welcome the unique contributions you can bring in terms of your education, opinions, culture, ethnicity, race, sex, gender identity and expression, national origin, age, languages spoken, veteran’s status, color, religion, disability, sexual orientation, and beliefs.


ABOUT THE JOB

We are seeking a highly motivated and experienced Senior Director of Marketing to join Infinium Spirits. The successful candidate will be responsible for driving the growth of our spirits brands within the Infinium Spirits portfolio. The purpose of the role is to protect, grow and build Infinium Spirits brands by managing demand to achieve budgeted volume, market share, and profit objectives while developing and effectively implementing marketing activities for the brands.

The Senior Director of Marketing will play a key role in further accelerating growth by driving the USA brand strategy, price strategy, and business results for a portfolio of brands critical to the long-term strategic growth plan. You will champion the brands externally across the complex USA distributor landscape, working closely with the Infinium Spirits Commercial team to drive the brand’s long-term growth plans.

You will work closely with the SVP of Commercial to manage and control the consistent profitable growth of the brands while providing input and direction on the brand’s long-term strategy and ensuring yearly plans and objectives are developed, implemented, and achieved. Be a key contributor to managing A&P budgets throughout the year, balancing expenditures against volume, and profitability expectations.

This will include developing and executing the strategic marketing plans both national and regional, with commitment and participation from key stakeholders, so as to achieve volume, mix, market share, and profit objectives for Infinium Spirits. This role will report to the SVP of Commercial and will be based out of our corporate office in San Diego, CA.


THE DAY-TO-DAY

  • Develop and implement marketing brand plans both national and regional for our spirits brands in collaboration with the sales and commercial teams.
  • Develop and implement On and Off Premise channel brand strategies.
  • Work with cross-functional teams to ensure their commitment and engagement in the plans, to deliver flawless execution.
  • Collaborate with cross-functional business teams to deliver brand P&L targets and KPIs.
  • Develop brand mix, pricing, priority market, customer, and channel strategies to deliver growth.
  • Ensure strategic allocation of marketing spend based on performance & marketing mix analyses.
  • Lead the development of marketing campaigns and initiatives that align with brand objectives and resonate with our target audience.
  • Work closely with the sales team to develop and execute sales plans that drive revenue growth and market share gains.
  • Monitor and analyze market trends, competitor activity, and consumer insights to identify opportunities and threats to our brands.
  • Collaborate with cross-functional teams to ensure brand consistency across all touchpoints including packaging, advertising, promotions, and execution at the point of purchase.
  • Manage brand budgets and ensure that all investments are aligned with brand objectives.
  • Ensure dollars are spent in an efficient and effective manner within budgetary parameters.
  • Develop and maintain strong relationships with key stakeholders including suppliers’ partners, distributors, and internally connected organizations.
  • Work with the commercial marketing team to develop yearly brand standards and ensure brand positioning is clear, consistent, and distinctive across sales and commercial units.
  • Ensure ruthless implementation of the strategic plans and brand standards across the sales function with constant evaluation of progress tracking our commercial objectives.
  • Be a strategic part of sound packaging changes, which optimize the brand’s message and image with a clear understanding of brand values, consumer motivations, and the competitive context.
  • Work with commercial partners through S&OP process to project demand and financial plans (volumes, pricing, portfolio mix, marketing investment) to address business opportunities and gaps.
  • Provide training, development, performance management, and leadership to direct reports against goals and execution plans

*This is not intended to be a comprehensive list of the duties and responsibilities of the position and that the duties and responsibilities may change without notice.


AM I THE RIGHT FIT?

Not everyone can be a Senior Director of Marketing. To be seriously considered for the role here is what you’ll bring:

Education/Licenses/Certifications:

Required

  • Bachelor's Degree in Marketing or relevant experience

Experience:

  • Minimum of 10+ years of experience in brand management within the spirit or beverage industry
  • Minimum of 5+ year of people management experience

Skills/Traits:

  • A proven track record of driving growth and profitability.
  • Strong leadership and people management skills.
  • Excellent strategic thinking, problem-solving, and analytical skills.
  • Ability to collaborate effectively with cross-functional teams.
  • Strong communication and presentation skills.
  • Knowledge of the US spirits market and regulatory environment.
  • Passion for the spirits industry and a deep understanding of consumer behavior and preferences.
  • Strong commercial exposure and understanding.
  • Strong people performance – able to inspire across our organization to deliver great results
  • Strong project management skills – able to manage multiple projects and execute them all well.
  • Deep and excellent understanding of consumer, commercial, and distribution channels.
  • Proven ability to engage and deliver strong commercial support to an organization, sales, and distributor teams behind each portfolio priority.
  • Innovative thinker able to convert complex issues into pragmatic action steps.
  • Resilient with a demonstrated high degree of emotional intelligence.
  • Excellent relationship builder with the ability to influence across all levels of the organization and engages others to achieve success.
  • Results-oriented with strong commercial and strategic judgment with a strong track record.

Physical Demands:

  • Work is performed in an office environment and requires the ability to operate standard office equipment and keyboards.

If after reading through this long list you’re thinking – I’m not sure if I meet 100% of these requirements, should I still apply? YES – if you embody a growth mindset, see challenges as opportunities to develop, and find smarter (not harder) ways to get the real work that matters done, you sound like our kind of candidate. Regardless of where you come from, how you identify, or the path that led you here – we want to talk to you

Our cash compensation amount for this role is targeted at $209,200.00 to $239,600.00 per year for San Diego, CA. Final offer amounts are determined by multiple factors including candidate experience and expertise and may vary from the amounts listed above.


Here are some of our favorite Perks and Benefits:

At Infinium Spirits, we ask a lot of our employees, which is why we give so much in return. In addition to your competitive total cash compensation, medical/dental/vision plans, we’ll also provide you with:

  • 401k plan where you are 100% vested – literally free money
  • Flexible vacation – take as much time as you need as long as you get your work done
  • Healthcare and dependent care flexible spending accounts
  • Company-paid life insurance
  • Monthly wellbeing stipend
  • Competitive paid time off and ten company paid holidays
  • Support for and access to relevant training and development opportunities
  • Employee assistance program
  • Casual dress code