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Manager of Paid Media

3 months ago

Chicago, United States LEEP Digital Full time

Job Title: Senior Manager of Paid Media @ LEEP | Predictable Projects


Location: Based in Chicago, IL (Hybrid or Fully Remote)


Company Overview:

At LEEP | Predictable Projects, we specialize in helping contractors scale their businesses through targeted digital marketing strategies, with a strong focus on paid ads and local lead generation. Our commitment to delivering tangible results right from the start ensures that our clients achieve quick wins, boost revenue, and sustain long-term success.


Position Overview:

We are seeking a seasoned Digital Marketing Specialist with significant agency experience to join our team. More than just managing accounts, this role revolves around driving growth, innovating strategies, and making an immediate impact. You will be responsible for leading client accounts, enhancing our marketing strategies, and contributing to the overall growth of our agency. Additionally, you will be involved in pre- and post-sale activities, using market research and data-driven insights to support pitches and optimize client success. If you have a proven track record of scaling campaigns, driving exceptional ROI, and thrive in a fast-paced environment, this role is for you.


Key Responsibilities:

  • Strategic Client Management: Act as the strategic lead for client accounts, understanding their unique business and market challenges to develop tailored marketing strategies that deliver measurable results.
  • Advanced Campaign Development: Lead the creation, execution, and optimization of high-impact paid advertising campaigns across Meta, Google Ads, Google Local Service Ads, and other platforms ensuring maximum ROI.
  • Innovative Content Strategy: Spearhead organic content strategies that enhance brand visibility and engagement, while aligning with overarching business objectives.
  • SEO & Website Optimization: Drive advanced SEO strategies to boost search engine rankings and manage ongoing website improvements to enhance user experience and performance.
  • Performance Analysis & Reporting: Conduct in-depth analysis of campaign performance, generating actionable insights and comprehensive reports that inform future strategy.
  • Market Research & Data-Driven Strategy: Conduct thorough market research and competitive analysis to inform campaign strategies, pitch development, and client recommendations. Utilize data-driven insights to shape both pre-sale pitches and post-sale optimization efforts.
  • Pre- and Post-Sale Contribution: Collaborate with the sales team to develop compelling pitch decks and proposals based on market research. Post-sale, ensure campaigns align with client expectations and deliver on promised results.
  • Business Growth Contribution: Play a key role in identifying new opportunities for client growth, including pitching and upselling additional services based on data-driven insights.


Required Skills and Qualifications:

  • Minimum of 5 years of experience managing and optimizing high-budget digital marketing campaigns within an agency environment.
  • Expert knowledge of Meta Ads, Google Ads, Google Local Service Ads, and other key digital platforms.
  • Proven ability to scale campaigns and deliver consistent results, with examples of driving significant ROI.
  • Strong understanding of advanced SEO techniques and website management best practices.
  • Proficiency in digital marketing tools and platforms, including Google Analytics & Search Console, SEMrush, Ahrefs, and social media management tools.
  • Exceptional analytical skills, with a demonstrated ability to turn data into strategic insights.
  • Experience in conducting market research and using data to inform strategy and pitch development.
  • Excellent communication and client management skills, with a focus on delivering exceptional client service.
  • Ability to manage multiple high-stakes projects simultaneously, with a strong sense of ownership and accountability.
  • Entrepreneurial mindset with a passion for innovation and continuous improvement.


Preferred Qualifications:

  • Experience with advanced marketing tools and platforms.
  • Experience leading cross-functional teams and managing complex, multi-channel campaigns.
  • Relevant certifications (e.g., Google Ads Certification, Meta Ads Certification, etc.).


Benefits:

  • Competitive salary with performance-based incentives.
  • Opportunity to lead and shape the digital marketing strategy of a growing agency.
  • Flexible work environment with options for remote or hybrid work.
  • Paid time off and holidays, along with opportunities for professional development.