DTC Retention Manager

4 weeks ago

New York, United States Solomon Page Full time

Our client is looking to fill the role of DTC Retention Manager. The DTC Retention Manager will lead email, SMS, loyalty, and direct mail programs/channels to drive customer loyalty, lifetime value, churn prevention, and deliver on sales objectives. This position will be responsible for activation across the customer data platform and will own & oversee campaign management, lifecycle and retention strategies, manage multiple vendor relationships, and drive performance targets. This role sits within Sales working collaboratively with Brand Marketing, Creative, Media, Customer Marketing, Planning, Development, IT and Finance. The DTC Retention Manager will report to the DTC Digital Marketing Director.


Responsibilities:


  • Drive DTC strategy and roadmap for retention, engagement, and loyalty
  • Build and optimize automated lifecycle journeys and one-off campaigns across email, SMS, loyalty, and direct mail to increase conversion, engagement, retention, and customer lifetime value
  • Lead our points based loyalty program to grow member count, average transaction count, and lifetime value (LTV) from engaged users
  • Develop retention marketing campaigns and drive actionable strategies on the customer journey with a focus on 1:1 personalization
  • Leverage multiple data sources to optimize personalization, segmentation, and audience strategies cross-channel, utilizing the Customer Data Platform (CDP) and Email Service Provider (ESP)
  • In partnership with data teams, utilize analytics to drive customer-centric campaigns and first party data collection and activations
  • Lead channel acquisition strategies & campaigns to meet and/or exceed growth targets for list size and member count
  • Plan budget, forecast, and track spend per channel. Proactively manage budget to meet the desired balance between ROI and spend, working closely with finance and procurement when necessary
  • Plan promotional campaigns to increase AOV, reduce churn, improve overall lifetime value (LTV) and therefore support net revenue growth of the business
  • Own and oversee campaign briefing process, assets, and project organization to ensure both requirements and delivery dates are clearly communicated, understood, and properly executed


Required Qualifications:


  • 5+ years of related experience in CRM, loyalty, and email marketing
  • A bachelor’s degree in a relevant field and/or experience working with consumer brands
  • Experience working with ESP platforms. Knowledge of Klaviyo and Wunderkind a plus
  • Experience with personalization platforms such as Movable Ink
  • Experience managing a marketing budget cross-channel
  • Experience working with internal and external partners across multiple disciplines
  • Expert in Google Analytics and has strong excel and reporting skills
  • Excellent oral and written communication/presentation skills
  • Strategic & financial capabilities; comfortable with tactical execution with data-led decisions
  • Superior attention to detail, time management, and follow-through
  • Self-starter with the ability to work well independently and in a team environment
  • Strong project management abilities (Basecamp, Asana a plus). Highly organized and proven ability to execute projects on time and on budget
  • A self-starter who has experience driving brand and financial goals. Ability to work well in a fast-paced, collaborative environment and is detail oriented
  • Current authorization to work in the United States on a full-time basis


If you meet the required qualifications and are interested in this role, please apply today.


The Solomon Page Distinction


Solomon Page offers a comprehensive benefit program for hourly employees. We pride ourselves on offering medical, dental, 401(k), direct deposit and commuter benefits to our employees, including freelancers - which sets us apart in the industries we serve.


About Solomon Page


Founded in 1990, Solomon Page is a specialty niche provider of staffing and executive search solutions across a wide array of functions and industries. The success of Solomon Page reflects an organic growth strategy supported by a highly entrepreneurial culture. Acting as a strategic partner to our clients and candidates, we focus on providing customized solutions and building long-term relationships based on trust, respect, and the consistent delivery of excellent results. For more information and additional opportunities, visit: solomonpage.com and connect with us on Facebook, and LinkedIn.


Opportunity Awaits.

  • DTC Retention Manager

    4 weeks ago

    New York, United States Solomon Page Full time

    Our client is looking to fill the role of DTC Retention Manager. The DTC Retention Manager will lead email, SMS, loyalty, and direct mail programs/channels to drive customer loyalty, lifetime value, churn prevention, and deliver on sales objectives. This position will be responsible for activation across the customer data platform and will own & oversee...

  • DTC Retention Manager

    4 weeks ago

    New York, United States Solomon Page Full time

    Our client is looking to fill the role of DTC Retention Manager. The DTC Retention Manager will lead email, SMS, loyalty, and direct mail programs/channels to drive customer loyalty, lifetime value, churn prevention, and deliver on sales objectives. This position will be responsible for activation across the customer data platform and will own & oversee...

  • DTC Growth and Retention Analyst

    3 days ago

    New York, New York, United States Book of the Month Full time

    About the RoleWe are seeking a highly analytical and driven individual to join our DTC Growth and Retention Analyst Program at Book of the Month. As a key member of our team, you will play a critical role in driving growth and retention across our customer acquisition and retention teams.Key ResponsibilitiesCustomer Acquisition: Manage at-scale customer...

  • DTC Merchandise Planner

    3 weeks ago

    New York, United States Savette Full time

    About the BrandEstablished in 2020 by Amy Zurek, Savette celebrates traditional leather craft in a new and modern form. The foundation of each handbag is a timeless, sophisticated silhouette, rendered in exceptional Italian leather. From the convertible strap to the signature hardware, every component is designed to be aesthetically refined and intuitively...

  • DTC Merchandise Planner

    3 weeks ago

    New York, United States Savette Full time

    About the BrandEstablished in 2020 by Amy Zurek, Savette celebrates traditional leather craft in a new and modern form. The foundation of each handbag is a timeless, sophisticated silhouette, rendered in exceptional Italian leather. From the convertible strap to the signature hardware, every component is designed to be aesthetically refined and intuitively...

  • Customer Retention Strategy Manager

    7 days ago

    New York, New York, United States Solomon Page Full time

    Our client is seeking to fill the position of Customer Retention Strategy Manager. This role will spearhead initiatives across email, SMS, loyalty, and direct mail channels to enhance customer loyalty, maximize lifetime value, and mitigate churn while achieving sales goals. The individual will be accountable for activation within the customer data platform...

  • Retention Marketing Manager

    5 days ago

    New York, New York, United States Solomon Page Full time

    About the RoleWe are seeking a highly skilled Retention Marketing Manager to join our team at Solomon Page. As a key member of our sales team, you will be responsible for developing and executing strategies to drive customer loyalty, retention, and lifetime value.Key ResponsibilitiesDevelop and Execute Retention Strategies: Create and implement comprehensive...

  • Record Retention Program Manager

    5 days ago

    New York, New York, United States Bank of China Limited, New York Branch Full time

    Job DescriptionJob Title: Chief Data Governance OfficerJob Summary:The Chief Data Governance Officer will be responsible for managing the governance and oversight of the Record Retention program across Bank of China Limited, New York Branch. This role will involve managing the Record Retention program activities and driving improvement in the overall health...

  • Visual Merchandising Lead, North America

    3 months ago

    New York, United States On Full time

    Team for Career Site Marketing In short As On’s Lead of Visual Merchandising for North America, you will play a pivotal role in creating impactful and engaging retail experiences across our Direct-to-Consumer (DTC) and Business-to-Business (B2B) channels, showrooms and events. You will lead a team of visual merchandisers and collaborate closely with...

  • Retention Manager

    2 months ago

    New York, United States Mai Placement Full time

    Job DescriptionJob DescriptionRetention Manager$65K- $80K + BonusJob Description:We are seeking a highly skilled Manager to lead our Case Management team. The ideal candidate will have a high emotional intelligence (EQ), a knack for working with people, and the ability to think creatively to find solutions. This role requires managing a diverse team and...

  • Director of case management/retention

    1 month ago

    New York, United States Mai Placement Full time

    Job DescriptionJob DescriptionDirector of Case Management/RetentionBrooklyn NY100k-120k+ bonusesJob Summary: The Director of Case Management/Retention will oversee and coordinate all aspects of case management and client retention. This role involves developing and implementing strategies to ensure exceptional care for clients while maintaining high levels...

  • Mentor Recruitment

    3 months ago

    New York, United States Student Sponsor Partners Full time

    Job DescriptionJob DescriptionJoin our dynamic team at Student Sponsor Partners in the heart of New York City! As the Full Time Mentor Recruitment & Retention Manager, you will have the opportunity to make a significant impact on the lives of students and mentors. This position will allow you to harness your skills in recruitment and retention strategies...

  • Record Retention AVP

    1 month ago

    New York, United States Bank of China USA Full time

    The Record Retention Assistant Vice President will manage the governance and oversight of the Record Retention program across the Bank. They will manage the Record Retention program activities and drive improvement in the overall health and wellness of the Bank’s Record Retention. The position will include supporting record/content management governance,...

  • Employee Engagement and Retention Manager

    2 weeks ago

    New York, New York, United States Metropolitan Transportation Authority Full time

    Position Title: Manager of Employee Engagement and RetentionSalary Range: $85,000 - $95,000Department: Organizational Design and DevelopmentSupervisor: Senior Manager, Employee Engagement & RetentionLocation: New York, NYWork Hours: VariesOverview:The Manager of Employee Engagement and Retention will collaborate closely with the Organizational Design and...

  • Senior Retail Architect, North America DTC

    1 month ago

    New York, New York, United States On Full time

    Team for Career SiteMarketingIn shortAt On, we cultivate creativity and innovation, embodying the On spirit in all aspects of our work. The DTC On retail fleet is expanding with ambitious goals, and we're seeking a confident Retail Architect to elevate our store designs.You will combine your architectural design expertise with retail experience to develop...

  • Product Marketing Associate Manager

    3 weeks ago

    NEW YORK, United States ESPN Full time

    The Product Marketing & Subscriber Strategy team builds DTC strategies and testing roadmaps that drive growth, engagement and business results across subscription types. With a focus on optimizing the fan experience across touchpoints, from Marketing Landing Pages through upselling and cancellation flows, building loyal fans who understand the value...

  • Product Marketing Associate Manager

    3 weeks ago

    NEW YORK, United States ESPN Full time

    The Product Marketing & Subscriber Strategy team builds DTC strategies and testing roadmaps that drive growth, engagement and business results across subscription types. With a focus on optimizing the fan experience across touchpoints, from Marketing Landing Pages through upselling and cancellation flows, building loyal fans who understand the value...

  • Product Marketing Associate Manager

    3 weeks ago

    New York, United States ESPN Full time

    The Product Marketing & Subscriber Strategy team builds DTC strategies and testing roadmaps that drive growth, engagement and business results across subscription types. With a focus on optimizing the fan experience across touchpoints, from Marketing Landing Pages through upselling and cancellation flows, building loyal fans who understand the value...

  • Product Marketing Associate Manager

    3 weeks ago

    New York, United States ESPN Full time

    The Product Marketing & Subscriber Strategy team builds DTC strategies and testing roadmaps that drive growth, engagement and business results across subscription types. With a focus on optimizing the fan experience across touchpoints, from Marketing Landing Pages through upselling and cancellation flows, building loyal fans who understand the value...

  • Digital Retention Specialist

    3 weeks ago

    New York, United States VanderHouwen Full time

    Status: 3-Month Contract (possibly extended) Position: Digital Retention Specialist Salary: $20-22/hr Location: Hybrid (onsite 3 days a week) in Westminster, CO About the company: Since 1978, our technology solutions have been helping customers reach new levels of success by connecting information, positioning, and communication. Our solutions are at work...