Email Marketing Manager

3 weeks ago

Orlando, United States Margaritaville at Sea Full time

Margaritaville at Sea – Where Work Meets Paradise.

Are you ready to embark on a career adventure that's as exciting as a tropical getaway? Margaritaville at Sea is looking for an Email Marketing Manager to drive critical revenue streams through the pre-and post-conversion journeys, as well as deliver an elevated communication experience to all our prospective and cruise guests.

What you get to do:

As a critical cornerstone of our communications and marketing ecosystem, you will partner with sales and marketing leaders to play a key role in customer education, audience engagement and marketing ROI.

You will:

  • Oversee and manage B2C and B2B email marketing campaigns from start-to-finish, including strategy, content calendar, content development, deployment and reporting.
  • Leverage first-party data to ideate, design and execute personalized, interest- and behavior-based content that drives results.
  • Assist in the vetting, selection and onboarding of new email and associated CRM tech partners to improve performance and speed-to-market efficiency.
  • Collaborate with internal and external brand partners to deliver on-brand, highly engaging and highly converting content.
  • Ideate and activate tactics to effectively scale CRM-based audiences.
  • Act as the front-line communications expert for post-booking guest communications, in partnership with the guest relations and reservations team.

What it takes to succeed:

  • 4-5+ years' experience managing end-to-end email campaigns with measurable performance results
  • 2-3 years customer journey development or strategy leadership with CRM focus
  • Strong QA skills
  • Experience with KPI reporting and data analysis to drive actionable performance-based recommendation for performance optimization
  • Highly motivated and goal-oriented with proven track record of success working independently and in highly collaborative environments

What else is important:

  • Excellent copywriting and proofreading with strong QA skills and attention to detail
  • Experience with data integration and CRM platform stand-up a plus
  • Experience with multiple email platforms (Sendgrid, Salesforce, Hubspot, etc.) a plus
  • Experience with Adobe Cloud Suite, Figma, Canva or another equivalent platform
  • Basic familiarity with HTML coding preferred
  • 10% travel required


Why Join Margaritaville at Sea?

A Fun and Dynamic Work Environment: We bring the Margaritaville spirit to everything we do.

Opportunities for Growth and Development: Chart your own career course with us.

Competitive Compensation and Benefits: We take care of our crew so they can take care of our guests.

Free cruises annually

Onboard discounts on food and merchandise

Discount on Margaritaville hotels and restaurants


If you’re looking for the opportunity to make the most of your abilities in a one-of-a-kind setting with one of the best-known names in hospitality and entertainment, we’re looking for you Let’s create unforgettable experiences together

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