Digital Marketing Manager

4 weeks ago

Chicago, United States Wuensche USA Full time

Wuensche USA

We are the U.S. office of The Wuensche Group, based in Hamburg, Germany. With decades of experience in many categories, including home décor, apparel, food, small home appliances, beauty, garden, toys, pet products, and more, we are a leading supplier to retailers around the globe. We are also the U.S. distributor of Orthomol dietary supplements, a leading brand in Germany. We plan to expand our e-commerce business for several products in 2025 through social media and other digital channels. Our office is in Chicago near Union Station - come join us


Job Description

We are looking for a talented Digital Marketing Manager with a focus on Brand Management and Webstore Marketing to oversee our digital presence, including social media and our webstores. You will be responsible for creating and managing original text, video content, and graphics, as well as optimizing our webstores for customer experiences and sales. Your role will encompass managing our products in a cohesive way to achieve our marketing and sales goals across various digital platforms.


Who you are

You’re up to date on the latest digital technologies and trends. You possess excellent communication skills and can creatively express our brands and products to the end user, to increase engagement and drive sales. You are a strategic and proactive thinker and able to juggle many tasks, while maintaining a professional demeanor.


Responsibilities

  • Conduct research on current benchmark trends, audience preferences, and competitor strategies
  • Design and implement a comprehensive digital marketing strategy to align with business goals, including social media, SEO, and webstore management
  • Expand advertising onto new channels such as Facebook, TikTok and Google, including optimization of campaigns
  • Set specific objectives, track performance, and report on ROI, such as creating internal KPI, scorecards and reporting metrics on a timely basis using Excel
  • Create, edit, publish, and share engaging content regularly (e.g., original text, photos, videos, and news)
  • Use Excel to organize core responsibilities, such as influencer outreach to provide visibility
  • Oversee the design, functionality, and user experience of our webstores, ensuring it is optimized for both desktop and mobile platforms
  • Monitor SEO and web traffic metrics to identify trends and optimize content
  • Occasionally assist with B2B business development
  • Engage with followers, respond to queries in a timely manner, and manage customer reviews
  • Create compelling visual content for social media posts (Facebook, Instagram, TikTok, LinkedIn) and the webstore, including reels, posts and stories to build a robust community
  • Suggest and implement new features and promotions to enhance brand awareness and sales, such as contests, special offers, and new product launches
  • Stay up to date with current digital marketing trends, tools, and best practices
  • Manage our digital presence, ensuring high levels of web traffic, customer engagement, and sales conversion


Requirements and Skills

  • Ecommerce experience a MUST (preferred to have Amazon selling experience)
  • Proven work experience as a digital marketing manager, social media manager, or similar role
  • Experience with sponsored content, influencer partnerships, and paid social media campaigns (familiar with Impact or a similar influencer tool)
  • Hands-on experience in content management, including creating and managing a webstore
  • Experience with HTML, CSS, JavaScript and other similar frontend web design languages, including Liquid (Shopify template language)
  • Experience with ChatGPT, Google Analytics, Google Keyword Planner, Facebook Ad Library and other analytical tools
  • Experience with Adobe Photoshop and other similar software to create images and content for the eCommerce team
  • Proven track record as a campaign manager across multiple platforms
  • Proficiency with graphic design tools and web development basics
  • Ability to deliver creative and compelling content (text, image, and video)
  • Strong knowledge of SEO, SEM, and keyword research strategies
  • Expert or familiarity with various online marketing channels and analytics tools
  • Experience with webstore design (Shopify), user experience optimization, and e-commerce platforms
  • Excellent written and verbal communication skills
  • Strong analytical and multitasking abilities
  • Thrive in a team environment
  • BS degree in Marketing, Communications, Digital Media, or a related field preferred


Benefits

  • Healthcare insurance (available at your cost)
  • 15 days paid vacation + 2 personal days + 1 floating holiday + 10 paid national holidays
  • Commuter benefits
  • Paid Parental leave
  • 401K
  • Summer hours


Work Philosophy


At Wuensche USA, we believe that creativity, innovation and camaraderie are essential to our business, our culture, and our employee’s growth and development. With our Hybrid Work Policy, we are committed to promoting collaboration, productivity and employee well-being by maximizing the benefits of both in-person and remote work.

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