Product Marketing Manager

4 weeks ago

Novi, United States Brooks Utility Products Full time

Role: Product Marketing Manager

Job Type: Full Time (Exempt)

Location: Novi, MI

Reports To: Director, Electrical Products


Job Summary: Brooks Utility Products is America’s oldest electric utility manufacturing company. 2023 marked our 150th year in business. Founded as EJ Brooks & Company, the business eventually incorporated Meter Devices Company and Ekstrom Industries to build the most comprehensive electric utility product line portfolio available. Today, we are the leading utility manufacturer of seals, locking equipment, adapters, meter sockets, meter-base testing equipment, test switches, and utility enclosures. Our product line focuses on utility safety, security, and productivity. In 2022, Brooks became a part of the Madison Industries family, joining companies such as Holmatro, Task Force Tips, Reelcraft, Tyden Brooks, Big Ass Fans, Broan/Nutone, and Seakeeper. Along with the entire Madison family of companies, we are on a mission to make the world safer, healthier, and more productive.


Brooks Utility Products is seeking a Product Marketing Manager to support the organization in all-things marketing. This role involves supporting the sales team with necessary materials and ensuring the effective use of marketing content to achieve business objectives. The ideal candidate is highly organized, detail-oriented, and possesses a strong understanding of marketing and sales processes.


The key responsibilities of the role are:


Customer Service & Sales Support / Enablement:

• Communicates regularly with the sales and customer service teams to ensure customer requests for products meet requirements. Help identify appropriate product SKUs based on technical requirements.

• Lead the development of marketing materials, communication collateral, product positioning documents, white papers, case studies, and training documentation to further enable the commercial team.

• Gather and relay feedback from the sales team to improve the effectiveness of marketing content and strategies.


Competitive Analysis & Voice of the Customer (VOC):

• Analyze competitor offerings, identify market gaps, and develop strategies to differentiate our products.

• Execute targeted VOC initiatives, synthesis data, and translate findings to meaningful business actions.

• Genuinely curious to learn about electric utility industry and understand emerging trends / news.


Product Portfolio Pricing & Proposal Management:

• Complete regular requests for proposal (RFP) by completing costing and pricing analyses with support from engineering, operations, and finance.

• Manage and maintain product portfolio price book and disseminate quarterly updates to the organization.


Website Management & SEO/SEM:

• Oversee the development and maintenance of the company website.

• Work closely with web developer(s) and designers to ensure the site is user-friendly, visually appealing, and optimized for SEO.

• Monitor website analytics and implement strategies to improve traffic and conversion rates.


Trade Show and Events Support:

• Champion the planning and execution of all company marketing events, including trade shows, and conferences.

• Maintain the Trade Show and Events calendar and meet all deadlines and deliverables.


Qualifications & Competencies:

• Bachelor’s degree in Marketing, Business Administration, or a related field

• Minimum 3-5+ years of experience in marketing management, with a strong emphasis in industrial products

• Strong project management skills and the ability to manage multiple projects simultaneously

• Strong analytical skills and experience with marketing analytics tools

• Proficiency in web development principles and experience managing website projects

• Creative thinker with the ability to develop innovative marketing strategies

• Excellent written communication and copywriting skills

• Computer and graphic design skills; Canva, Adobe Creative Suite experience preferred

• Ability to learn and understand new products and technology

• Ability to work effectively in a team environment and collaborate with cross-functional teams.

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