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Marketing Specialist

2 months ago

Novi, Michigan, United States Vector North America, Inc. Full time
Job Overview

Vector North America, Inc. is seeking a Marketing Specialist to enhance brand visibility for our innovative Code Testing solutions. The ideal candidate will be a seasoned, proactive marketing professional with a flair for generating impactful ideas that bolster Vector's marketing initiatives. A solid grasp of the automotive software landscape or related fields is essential, along with experience in marketing complex technologies, particularly software.

Key Responsibilities:

  • Designing and executing marketing strategies to elevate the Vector brand and its product offerings.
  • Collaborating with various departments, including product lines and sales, to synchronize marketing efforts and brand enhancement activities.
  • Planning and implementing both outbound and inbound marketing strategies, showcasing expertise in diverse areas such as event management, social media, advertising, and content creation.
  • Leading and organizing events such as webinars, conferences, and exhibitions, including the development of promotional strategies.
  • Executing targeted outreach initiatives through suitable channels, including digital marketing, social media, email campaigns, and advertisements.
  • Assisting in the evaluation of marketing performance metrics (such as promotion outcomes, conversion rates, and website traffic) to inform future marketing approaches.
  • Keeping a close watch on competitors to understand their market strategies and messaging.
  • Executing assigned tasks within the broader marketing plan as required.

Qualifications:

Essential:

  • Experience in automotive marketing, whether with OEMs or suppliers.
  • Background in the technology sector, particularly software.
  • Bachelor's degree in Marketing, Communications, or a related field.
  • A minimum of five years of marketing experience is required.
  • Exceptional verbal and written communication abilities.
  • Capability to translate technical features and functions into compelling use cases and benefits for target audiences.

Preferred:

  • Strong analytical skills.
  • Proficient understanding of technical B2B communications, including IT, electronics, software, and hardware.
  • Advanced computer skills, including proficiency in Office 365, MS Teams, and marketing software such as Adobe Creative Suite.
  • Experience in video production and editing, particularly with Adobe Premiere.
  • Comprehensive knowledge of marketing channels, including traditional and digital methods (SEO, social media, Google Ads) and market research techniques.
  • Proven track record of successful social media marketing campaigns that yield measurable outcomes.
  • Experience with marketing analytics tools, including Power BI.

Compensation and Benefits:

Vector offers a competitive Total Rewards package, providing an excellent opportunity for the right candidate.

EOE—Disabled and Veterans