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Director of Loyalty Marketing

2 months ago

Culver City, United States Pressed Juicery Full time

About Pressed Juicery

Pressed Juicery is at the forefront of the wellness movement and is dedicated to making healthy living as convenient and delicious as possible. Pressed operates 112 retail stores, is available in nearly 3,000 supermarkets, and can be delivered to any US location through the Pressed Juicery website or app.


Our Mission

Pressed Juicery’s mission is to empower your wellness journey.


Our Workplace Culture

We embrace diversity, equity, inclusion, and belongingness

We speak up with radically candid communication.

We wholeheartedly support personal and professional growth.

We believe mistakes can be valuable and lead to continuous improvement.

Lastly, we value excellence and strive to achieve greatness in all we do


Our Values

Community - as leaders, we celebrate differences, champion strengths, and compassionately aspire to be our most vibrant selves.

Passion - curious and humble, we inspire people to make healthy choices.

Growth - pursuing wellness with intention, we create and embrace good energy.


Our Benefits

401k match

13 paid holidays

8 paid Pressed Days (additional days off)

Medical, dental, and vision insurance

Vacation time

Flexible Spending Account

Paid parental leave

Employee Referral Program


Job Summary

The Director of Loyalty and Retention at Pressed Juicery will spearhead the development and execution of our loyalty programs and strategies focused on maximizing continuity revenue from subscriptions and enhancing customer engagement across all platforms. The Director of Loyalty Marketing is pivotal in ensuring the integration of loyalty initiatives across both digital (e-commerce and app) and store platforms to achieve outstanding performance in customer retention and lifecycle optimization.


Responsibilities

  • Strategize and implement loyalty programs that drive maximum retention and optimize continuity revenue from subscriptions and in-store programs.
  • Analyze and optimize the customer lifecycle across all stages of CRM—Acquisition, Development, Retention.
  • Develop partnerships and collaborations that enhance and expand the loyalty program's reach and effectiveness.
  • Serve as a performance ninja, constantly analyzing data to refine and enhance loyalty strategies to drive AOV, Frequency, and market basket.
  • Lead the deployment of loyalty initiatives across digital platforms, including e-commerce and apps, as well as in-store environments.
  • Coordinate with marketing, IT, and operations to ensure that loyalty programs are seamlessly integrated and effectively promoted.


Qualifications

  • Minimum of 8 years of relevant experience, with at least 3 years in a senior management role focusing on loyalty, retention, or related fields.
  • Proven experience in managing continuity revenues in direct-to-consumer (D2C) and retail environments (preferably over $60M).
  • Strong financial orientation with the ability to forecast, budget, and measure ROI effectively.
  • Demonstrated ability in partnership development and managing multi-tier loyalty programs.
  • Extensive knowledge of subscription models and experience in managing subscription-based revenue streams.
  • Bachelor's degree required; MBA strongly preferred.