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Director, Brand Marketing

2 months ago

Culver City, United States Sony Pictures Full time

Sony Pictures Television is seeking a Director, Brand Marketing to oversee the development and execution of TV Series marketing campaigns. The role will oversee strategic planning, development and implementation of campaigns that deliver against business objectives, leading partners and agencies from ideation to execution.

This person will manage the end-to-end marketing process inclusive of strategic opportunity identification, consumer positioning, partnership programming, communication with key stakeholders, innovative thought leadership, campaign timelines, budget management, approvals, delivery of assets and tracking of metrics

We're looking for someone with incredible organization and communication skills who thrives in a fast-paced environment where multi-tasking is a necessity. Someone who can balance multiple priorities and provide creative solutions to problems as they arrive.

Director Brand Marketing

  • Oversee several Brands (TV Series) and direct the strategic process from consumer insights (including collecting, analyzing and interpreting data) through to tactics and execution.
  • Develop brand briefs with actionable marketing goals and ensure all brand communication delivers against these goals.
  • Provide innovative insights, strategic thinking, management, conceptual development, and creative direction around brand projects to promote franchise growth.
  • Create and execute innovative, effective paid and earned consumer marketing strategies across all forms of media (traditional, digital/social, experiential, etc.) to build awareness/intent-to-view, deepen audience engagement and ultimately increase linear, VOD, EST, mobile and online viewing for SPT's series.
  • Run point on assigned shows and manage efforts with all constituents within key operational windows including development, production, series premiere and sustain.
  • Lead brand-building initiatives and maximize ancillary revenue streams (Merch. & Licensing, Home Ent., Music) throughout the multi-windowed, multi-year lifespan of franchises.
  • Craft and inspire the creation of effective, breakthrough marketing initiatives and provide detailed direction for deliverables (trailers, sizzles, promos, art and social assets).
  • Provide analysis and measurement of results on key brand initiatives. This includes data collection, drawing inferences and recommendations.
  • Analyze the competitive landscape, partner marketing and industry trends and consumer behaviors, and apply learnings/best practices.
  • Determine how best to strategically spend show budgets and when (premiere, stunt episodes, midseason return, after hiatus, finale, etc.).
  • Manage individual show budgets and spends, ensuring tracking is accurate and up to date, that expenses and payments are executed with accuracy.
Be a Brand Expert and Central Resource for Key Stakeholders

Inform distribution partners, senior management, producers, and internal teams of marketing strategies and tactics (partner and SPT), creative assets (trailers, promos, key art) and rollout plans and key production story elements.
  • Producers
    • Develop and maintain trusting relationships with producers and be their go-to resource.
    • Lead kick-off meetings between producers and distribution partners to give marketing teams clear direction.
  • Distribution Partners
    • Establish partnership, collaborate, foster a sense of team and provide value to partners across broadcast, cable and streaming platforms.
    • Understand partners' mission, strategy, positioning, media, target audiences, scheduling, promotional partnerships, etc.
    • Reinforce, extend and enhance the distribution partners' initiatives and be a vocal advocate for shows, respectfully challenging partners to guarantee maximum support.
    • Maintain and influence partnership relations regularly to build goodwill.
  • Internal Teams
    • Work with SPT's cross-functional teams to initiate strong, company-wide collaboration to execute comprehensive and cohesive campaigns across multi-platform extensions.
Requirements
  • Bachelor's Degree
  • 8-10 years of experience working in the entertainment industry and a strong passion for it
  • Interpersonal skills to build and maintain relationships with internal and external partners, production teams, show producers and talent
  • Excellent written and verbal communication, project management and presentation skills
  • Knowledge of TV show lifecycles such as production, distribution, EST, DVD and SVOD
  • Self-starting with acute business acumen and organizational skills to create processes and procedures
  • Ability to adapt quickly to changing priorities and to facilitate and manage numerous projects simultaneously in a fast-paced environment


The anticipated base salary for this position is $130 to $150K. This role may also qualify for annual incentive and/or comprehensive benefits. The actual base salary offered will depend on a variety of factors, including without limitation, the qualifications of the individual applicant for the position, years of relevant experience, level of education attained, certifications or other professional licenses held, and if applicable, the location of the position.

Sony Pictures Entertainment is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, national origin, disability, veteran status, age, sexual orientation, gender identity, or other protected characteristics.

To request an accommodation for purposes of participating in the hiring process, you may contact us at SPE_Accommodation_Assistance@spe.sony.com.