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VP, Performance

2 months ago

New York, United States Havas Media Network Full time

Havas Media Group North America is seeking a VP, Performance to join the Performance Investment team, part of our global community of 10,000 team members. The VP, Performance will lead performance media strategies across social, search, and programmatic channels to drive business growth through analytical rigor and data-driven recommendations. The role involves overseeing cross-channel performance campaigns, with a focus on delivering optimized solutions for brand awareness, prospecting, and re-marketing efforts.


We are looking for a candidate who is analytical, has a strong performance background in social, search, and programmatic, and is comfortable in a fast-faced environment, balancing strategic and activation responsibilities to achieve measurable business results. The ideal candidate will manage high-level client relationships and lead the charge on conducting optimizations through advanced analytics and strategic insights. The role will report to the SVP Performance Investments at Havas.


RESPONSIBILITIES:


Cross-Channel Performance Leadership: Oversee all performance media activity across social, search, and programmatic channels, ensuring strategic planning and optimized execution for brand, prospecting, and re-marketing campaigns.

Performance Strategy & Execution: Lead the development and execution of cross-channel media strategies for key clients, ensuring alignment with their overall marketing and business objectives, while providing insights on channel mix and budget allocation.

Team Leadership: Build, mentor, and manage a high-performing performance team, fostering continuous learning and development in emerging media trends and optimization techniques.

Data-Driven Optimization: Use advanced analytics to assess campaign performance, generate actionable insights, and optimize performance campaigns to achieve maximum ROI.

Client Relationship Management: Serve as the primary point of contact for clients, delivering strategic direction and thought leadership that enhances performance and supports long-term business growth.

Collaboration & Integration: Partner with cross-functional teams, including analytics, investment, and media planning, to ensure performance strategies are seamlessly integrated into broader digital marketing initiatives.

Vendor & Technology Management: Maintain and establish relationships with key media technology vendors and platforms, ensuring the best tools and solutions are employed to meet performance goals.

Budgeting & Forecasting: Oversee budget management, media buying, and reconciliation to ensure client satisfaction and profitability.

Innovation & Growth: Stay on top of industry trends in performance marketing, identifying opportunities for growth and innovation in service offerings.

New Business Development: Apply cross-channel performance knowledge to strategy sessions, particularly in new business pitches and brainstorming opportunities.


WHAT YOU’LL NEED/SKILLS:

Experience: Extensive experience in digital marketing, with a specific focus on social, search, and programmatic performance.Leadership: Proven experience managing and developing high-performing teams in performance marketing.Analytical Expertise: Strong understanding of data analysis, with the ability to translate data into actionable performance insights and campaign optimization strategies.Client Management: Exceptional communication and presentation skills, with a proven track record of managing high-level client relationships and delivering growth.Cross-Channel Knowledge: In-depth understanding of cross-channel media strategies, including programmatic platforms (DSPs, DMPs), social media tools (Facebook, Google, LinkedIn), and search marketing (Google Ads, Bing Ads).Innovation: Awareness of emerging trends in AI, CTV, and identity resolution, with the ability to integrate these innovations into existing performance strategies.


WHO YOU ARE:

  • Leads and facilitates meetings effectively, internally and externally
  • Comfortable with data-driven decision-making and navigating complex performance landscapes
  • Adaptable and resourceful, thriving in environments of change and ambiguity
  • Self-motivated, with ability to multi-task and prioritize under tight deadlines
  • Problem solver, comfortable working across a wide range of partners and deliverables
  • Ability to manage multiple projects and workstreams
  • Comfortable pivoting based on changing needs and dynamics
  • Takes initiative to proactively set the strategic agenda for clients and for the team
  • Proactively cultivating innovation / disruption and can effectively integrate new ideas into ongoing processes
  • Detail oriented & comfortable with data-driven arguments
  • Is an active & enthusiastic participant in new business activities
  • Capable of managing team profitability


ABOUT HAVAS MEDIA NETWORK NORTH AMERICA:

Havas Media Network North America is the Media Experience agency. We deliver this brand promise through our proprietary Mx System, where meaningful media helps build more meaningful brands. Our focus is on understanding the most Meaningful Media – the media channels, moments and brands that really move consumers to action, the media that is trusted, engaging, and influential will have the best chance of helping an advertiser reach an engaged audience.


Our global mission to make a meaningful difference starts at home—because we can’t grow if our people can’t grow. It’s this simple but oftentimes overlooked insight that guides everything we do, from the decisions and investments made in our work for clients, to the inclusive programs across agencies that prioritize our people’s needs and the needs of our community. Our Values are the basis of our decision-making at Havas—from the clients we seek to the talent we attract, to what we reward and recognize in our staff, to how we reinforce these values of Taking the Lead, Having a Voice, and Showing We Care on a daily basis.