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Sr. Manager

2 months ago

Ridgefield Park, United States WorldLink US Full time

TITLE: Sr. Manager - HE Consumer Marketing Creative

POSITION TYPE: Full Time (W2)

LOCATION: Ridgefield Park, NJ


ABOUT WorldLink:


WorldLink is a rapidly growing information technology company at the forefront of the tech transformation. From custom software development to cloud hosting, from big data to cognitive computing, we help companies harness and leverage today’s most cutting-edge digital technologies to create value and grow.


Collaborative. Respectful. Work hard Play hard. A place to dream and do. These are just a few words that describe what life is like at WorldLink. We embrace a culture of experimentation and constantly strive for improvement and learning.


We take pride in our employees and their future with continued growth and career advancement. We put TEAM first. We are a competitive group that like to win. We're grounded by humility and driven by ambition. We're passionate, and we love tough problems and new challenges. You don't hear a lot of "I don't know how" or "I can't" at WorldLink. If you are passionate about what you do and having fun while doing it; tired of rigid and strict work environments and would like to work in a non-bureaucratic startup cultural environment, WorldLink may be the place for you.


For more information about our craft, visit .


WHO we’re looking for:


We are looking for a Sr. Manager - HE Consumer Marketing Creative who will be responsible for working closely with other key members of Home Entertainment Integrated Marketing and Product Management to bring the projects to life.


You will be responsible for working with our agency to deploy creative for the category, ensuring best-in-class execution, consistent messaging fit for each channel, and ensure that brand guidelines are followed. Day-to-day responsibilities include adapting master creative assets (either developed by HQ or by the local team) for use across paid/owned marketing channels and creating toolkits for use by other marketing teams (e.g.: digital, social, retail, comms marketing) to maximize marketing consistency and cross-channel synergy.


Role and Responsibilities:

  • Coordinate projects, making detailed plans to accomplish goals and directing the integration of technical activities:
  • Communications & Product Launches:
  • Execute and deploy the overarching HE brand messaging, product messaging, and feature messaging hierarchy (strategy and copy) in conjunction with key stakeholders across the Integrated Marketing and Product Management teams.
  • Localize global assets from HQ for the US market
  • Develop, version, and deploy marketing materials for use in paid and owned channels.
  • Build clear communications/marketing toolkits and other materials to help internal and external stakeholders adhere to our marketing strategy and guidelines.
  • Provide HE brand governance to ensure that stakeholder creative adheres to our marketing and messaging strategy.
  • Present and explain proposals, reports and findings to clients.
  • Strategy and Briefs:
  • Work with the CSMI team to generate insights on improving marketing communications, channel deployment, and execution
  • Build a clear and coherent execution/deployment strategy for each project
  • Develop insight-based and thorough creative briefs for agency partners.
  • Coordinate projects, making detailed plans to accomplish goals and directing the integration of technical activities:
  • Project Management:
  • Work with HE Division stakeholders across Integrated Marketing [(Consumer Marketing, Media, Digital Marketing, Shopper Marketing, Comms Marketing (PR/Social)] and Product Management to align strategy and output.
  • Liaise with Corporate Marketing and Legal to ensure to ensure brand and legal compliance of marketing assets.
  • Manage internal stakeholders and agency timelines along with the deliverables schedules; communicate and align expectations cross functionally.
  • Effective leadership and project management on projects.
  • Integrate creative insights and feedback that lead to effective campaigns.
  • Creative deployment:
  • Develop, execute, and govern a clear creative deployment strategy for use across the various consumer touchpoints – flexing messaging, look/feel, tone, etc. across the consumer purchase journey and channels to ensure creative that is fit for purpose.
  • Oversee versioning of master campaign and promotional assets into coherent toolkits to ensure downstream stakeholders are able to execute creative strategy with excellence.
  • Govern downstream creative executions to ensure that all marketing is consistent and works together to guide consumers across the consumer experience journey (CEJ).
  • Review and recommend or approve contracts and cost estimates.
  • Budget:
  • Responsible for assigned budget, managing the procurement process and insuring that all vendor payments are secured.
  • Ensure that all financial, budgeting, forecasting, and compliance processes are being followed.
  • Performance standards:
  • World-class, industry-leading creative execution.
  • Measured against financial, in-market, and brand health objectives.
  • Execute on time and in budget.
  • Attain all goals and KPIs aligned with management.

Required Experience and Education:

  • 11+ years (8+ years in marketing; 3+ years in digital marketing, advertising, or related field).
  • Bachelor's Degree required.
  • Creative development expertise.

Necessary Skills and Attributes:

  • Self-motivated individual with the ability to thrive in a team-based or independent environment.
  • Detail-oriented with strong organization skills.
  • Ability to work in a fast-paced environment.
  • Limited supervision and the exercise of discretion.
  • Strong tactical project management skills.
  • Agency management skills.
  • Cross functional communication skills.
  • Ability to work on multiple high priority projects simultaneously.
  • Ability to analyze, resource needs and to plan and assess the feasibility of projects.
  • Up to 5% travel required.​

Physical Demands:


The physical demands described here are representative of those that must be met by contract employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.


While performing the duties of this job, the contract employee is occasionally required to stand, clean, crawl, kneel, sit, sort, hold, squat, stoop, stand, twist the body, walk, use hands to finger, handle, or feel objects, tools or controls, reach with hands and arms, climb stairs or ladders and scaffolding, talk or hear, and lift up to 20 pounds. Specific vision abilities required by the job include ability to distinguish the nature of objects by using the eye. Operate a computer keyboard and view a video display terminal between 50% - 95% of work time, including prolonged periods of time. Requires considerable (90%+) work utilizing high visual acuity/detail, numeric/character distinction, and moderate hand/finger dexterity.


Performs work under time schedules and stress which are normally periodic or cyclical, including time sensitive deadlines, intellectual challenge, some language barriers, and project management deadlines. May require working additional time beyond normal schedule and periodic travel.


WHAT we’ll bring:


During your interview process, our team can fill you in on all the details of our industry-competitive benefits and career development opportunities. A few highlights include:

  • Medical Plans
  • Dental Plans
  • Vision Plan
  • Life & Accidental Death & Dismemberment
  • Short-Term Disability
  • Long-Term Disability
  • Critical Illness/ Accident/ Hospital Indemnity/ Identity Theft Protection
  • 401(k)

WHAT you should know:


Our success begins and ends with our people. We embrace diverse perspectives and value unique human experiences. WorldLink is an Equal Employment Opportunity and Affirmative Action employer. All employment at WorldLink is decided on the basis of qualifications, merit, and business need. We endeavor to continue our footprint as a diverse organization by highlighting opportunities for all people. WorldLink considers applicants for all positions without regard to race, color, religion or belief, sex, (including pregnancy and gender identity), age, national origin, political affiliation, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability or any other characteristic protected by applicable laws. People with disabilities who need assistance with any part of the application process should contact us.


This job description is designed to cover the main responsibilities and duties of the role but is not designed to be a comprehensive list of all.

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