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Senior Marketing Manager

3 months ago

Torrance, United States Yonex USA Full time

Company: Yonex USA

Position: Senior Marketing Manager Reports to: President

Department: Marketing

Employment Status: Full-time / exempt Hours: 8:30am to 5:30pm Monday – Friday

Location: Torrance, CA


Summary:

Yonex USA specializes in producing technologically advanced sports equipment to enable players, both amateur and professional, to play tennis, badminton, and golf at a higher level. The Senior Marketing Manager will play a critical role in developing marketing strategies and tactics to boost the company’s brand awareness and market share in the US market. The Senior Marketing Manager will be responsible for overseeing all aspects of the company’s marketing, including product marketing, branding, digital marketing, promotions, and player relations.


Responsibilities:

  • Develop and implement comprehensive US consumer-based marketing and branding strategies across all channels including wholesale, online, and DTC, to increase consumer engagement, brand awareness, and sales growth
  • Partner with the sales team to align marketing strategies with sales objectives, ensuring cohesive plans and providing necessary support
  • Strategize and manage all elements of the product launch process by assessing product positioning and messaging, creating marketing collateral, and identifying target audience
  • Manage and allocate marketing budgets to optimize initiatives and drive business results
  • Develop strategies that drive customers to the website and improve the design, UX, traffic, and content
  • of the website
  • Manage and develop a high-performing team of marketing professionals
  • Conduct market research to identify new opportunities, target audience, and industry trends to inform
  • marketing strategies and tactics
  • Assess the effectiveness of marketing strategies and report results to relevant departments
  • Keep up to date with consumer trends and needs of the local markets to ensure in-depth understanding
  • of the brand positioning within the market versus competitors
  • Keep current on the products, market conditions, competitive activities, advertising, and promotional
  • trends
  • Other duties as assigned by management


Qualifications:

  • Bachelor’s Degree in Marketing, Business, or similar. Master’s Degree in Business Administration, Marketing, or similar preferred.
  • 10+ years of experience in marketing or related field, with a track record of developing and executing successful marketing campaigns
  • Proven experience in both wholesale and online/DTC environments
  • Strong leadership and management skills, with experience managing teams and working cross-
  • functionally
  • Proven working experience in digital marketing and website strategy and management
  • In-depth knowledge of tennis, badminton, and/or golf industries
  • Must have strong oral and written communication and can work through difficult situations with
  • professionalism and diplomacy
  • Ability to work on multiple projects simultaneously


Competencies:

• Leadership: Exhibits confidence in self and others; inspires and motivates others to perform well; effectively influences actions and opinions of others; accepts feedback from others; gives appropriate recognition to others.

• Strategic Thinking: Develops strategies to achieve organizational goals; understands organization’s strength and weaknesses; analyzes market and competition; identifies external threats and opportunities; adapts strategy to changing conditions.

• Interpersonal Skills: Focuses on solving conflict; Maintains confidentiality; Listens to others without interrupting; Keeps emotions under control; Remains open to others' ideas and tries new things.

• Teamwork: Balances team and individual responsibilities; Exhibits objectivity and openness to others' views; Gives and welcomes feedback; Contributes to building a positive team spirit; Puts success of team above own interests; Able to build morale and group commitments to goals and objectives; Supports everyone's efforts to succeed.

• Professionalism: Approaches others in a tactful manner; Reacts well under pressure; Treats others with respect and consideration regardless of their status or position; Accepts responsibility for own actions; Follows through on commitments.


Physical Demands and Work Environment:

  • Continually required to sit for prolonged periods of time
  • Occasionally required to walk
  • Occasionally required to stand
  • Continually required to utilize hand and finger dexterity
  • Continually required to talk and hear
  • Continually utilize visual acuity to operate equipment, read technical information, and use a keyboard
  • Occasionally required to lift, push, and/or carry items up to 20 pounds
  • Mainly works indoors in a climate-controlled environment, but may occasionally work outside with
  • exposure to various weather conditions
  • Will be required to travel up to 30% of the time


The physical requirements described in the job description are representative of the physical requirements that must be performed by an employee to successfully perform the essential functions of this job with or without a reasonable accommodation. Reasonable accommodations that do not create an undue hardship for the company and allow a successful job applicant or employee to perform the essential duties of the position will be made in accordance with federal and state law.


Equal Employment Opportunities Statement:

Yonex USA provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.


This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.