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AVP, Head of Marketing, Content Strategy, Communications ...

2 months ago

Hartford, United States Voya Investment Management Full time

AVP, Head of Marketing, Content Strategy, Communications ...

BA or BS or equivalent degree in business, marketing, communication, or related discipline
More than 7-10 years marketing experience in corporate or agency setting More than 5 years Retirement and/or Employee Benefit experience 2
years of staff management experience (for manager) Demonstrated success at strategic marketing communications management activities
Exceptional verbal and written communication skills, including strong ability to present plans and proposals in group and or 1 on1 settings
Significant experience developing content for multiple stakeholders including Employers, Individuals and Intermediaries

Responsibilities

This position will define the content strategy for all stakeholders, serve as managing editor across all content initiatives, and build and manage a team of writers and content marketers to drive positive brand awareness, engagement, and lead generation across multiple platforms and formats
Responsible for thorough understanding of the business and marketing plans
Collects, reviews and analyzes marketing campaign and communication initiatives to determine best practices
Develop and implement effective best practice content programs for products and services targeted to customers and networks for use by all relevant segments
Ensures marketing content aligns with the company's broader business and brand management goals
Partners with Marketing Leaders across Health, Wealth, Investment Management, Distribution and Customer Success functions to insure integrated content best practices are leveraged and the content portfolio results are measured
Develops a functional content calendar throughout the enterprise verticals, and defining the owners in each vertical to particular persona groups
Supervises writers, editors, content strategists; be an arbiter of best practices in email communications, grammar, messaging, writing, and style
Integration of content activities within traditional and digital marketing campaigns
Conducts ongoing usability tests to gauge content effectiveness
Gathering data and handle analytics (or supervise those who do) and make recommendations based on those results
Responsible for managing content on Voya.com that supports the growth story, health and wealth business
Working with owners of particular content to revise and measure particular content and marketing goals
Develops standards, systems and best practices (both human and technological) for content creation, distribution, maintenance, content retrieval and content repurposing, including the real-time implementation of content strategies
Leverages market data to develop content themes/topics and execute a plan to develop the assets that support a point of view and educate customers that leads to critical behavioral metrics
Establishing work flow for requesting, creating, editing, publishing, and retiring content
Conducts periodic competitive audits
Supervises the maintenance of content inventories and matrices
Develops standard work and processes including requesting, developing and ongoing management of marketing communications
Collaborates with content development and marketing teams (distribution, customer success, field and marketing enablement, health solutions and wealth solutions)to support and foster an approach that support business and growth office objectives Adopt, utilize and role model the Voya Management System(Workfront) as part of everyday activities to drive behavior, facilitate and foster team collaboration & empowerment, and promote a problem solving culture
Manages the department's budget
Other duties and projects as assigned
$200K -- $250K
Communications & PR, Editorial & Content ManagementEstimated Salary: $20 to $28 per hour based on qualifications

Qualifications

BA or BS or equivalent degree in business, marketing, communication, or related discipline
More than 7-10 years marketing experience in corporate or agency setting More than 5 years Retirement and/or Employee Benefit experience 2
years of staff management experience (for manager) Demonstrated success at strategic marketing communications management activities
Exceptional verbal and written communication skills, including strong ability to present plans and proposals in group and or 1 on1 settings
Significant experience developing content for multiple stakeholders including Employers, Individuals and Intermediaries

Responsibilities

This position will define the content strategy for all stakeholders, serve as managing editor across all content initiatives, and build and manage a team of writers and content marketers to drive positive brand awareness, engagement, and lead generation across multiple platforms and formats
Responsible for thorough understanding of the business and marketing plans
Collects, reviews and analyzes marketing campaign and communication initiatives to determine best practices
Develop and implement effective best practice content programs for products and services targeted to customers and networks for use by all relevant segments
Ensures marketing content aligns with the company's broader business and brand management goals
Partners with Marketing Leaders across Health, Wealth, Investment Management, Distribution and Customer Success functions to insure integrated content best practices are leveraged and the content portfolio results are measured
Develops a functional content calendar throughout the enterprise verticals, and defining the owners in each vertical to particular persona groups
Supervises writers, editors, content strategists; be an arbiter of best practices in email communications, grammar, messaging, writing, and style
Integration of content activities within traditional and digital marketing campaigns
Conducts ongoing usability tests to gauge content effectiveness
Gathering data and handle analytics (or supervise those who do) and make recommendations based on those results
Responsible for managing content on Voya.com that supports the growth story, health and wealth business
Working with owners of particular content to revise and measure particular content and marketing goals
Develops standards, systems and best practices (both human and technological) for content creation, distribution, maintenance, content retrieval and content repurposing, including the real-time implementation of content strategies
Leverages market data to develop content themes/topics and execute a plan to develop the assets that support a point of view and educate customers that leads to critical behavioral metrics
Establishing work flow for requesting, creating, editing, publishing, and retiring content
Conducts periodic competitive audits
Supervises the maintenance of content inventories and matrices
Develops standard work and processes including requesting, developing and ongoing management of marketing communications
Collaborates with content development and marketing teams (distribution, customer success, field and marketing enablement, health solutions and wealth solutions)to support and foster an approach that support business and growth office objectives Adopt, utilize and role model the Voya Management System(Workfront) as part of everyday activities to drive behavior, facilitate and foster team collaboration & empowerment, and promote a problem solving culture
Manages the department's budget
Other duties and projects as assigned

Benefits

$200K -- $250K
Communications & PR, Editorial & Content ManagementEstimated Salary: $20 to $28 per hour based on qualifications

Profile
Summary:
The AVP, Content Strategy is responsible for the design, development and execution of a content for Voya's Growth Office, Health, Wealth, and Health & Wealth businesses. This position will define the content strategy for all stakeholders, serve as managing editor across all content initiatives, and build and manage a team of writers and content marketers to drive positive brand... awareness, engagement, and lead generation across multiple platforms and formats. Responsible for thorough understanding of the business and marketing plans. Collects, reviews and analyzes marketing campaign and communication initiatives to determine best practices. Develop and implement effective best practice content programs for products and services targeted to customers and networks for use by all relevant segments. Ensures marketing content aligns with the company's broader business and brand management goals. Partners with Marketing Leaders across Health, Wealth, Investment Management, Distribution and Customer Success functions to insure integrated content best practices are leveraged and the content portfolio results are measured. Profile Description:
Develops a functional content calendar throughout the enterprise verticals, and defining the owners in each vertical to particular persona groups. Supervises writers, editors, content strategists; be an arbiter of best practices in email communications, grammar, messaging, writing, and style. Integration of content activities within traditional and digital marketing campaigns. Conducts ongoing usability tests to gauge content effectiveness. Gathering data and handle analytics (or supervise those who do) and make recommendations based on those results. Responsible for managing content on Voya.com that supports the growth story, health and wealth business. This includes content strategy, development and execution. Working with owners of particular content to revise and measure particular content and marketing goals. Develops standards, systems and best practices (both human and technological) for content creation, distribution, maintenance, content retrieval and content repurposing, including the real-time implementation of content strategies. Leverages market data to develop content themes/topics and execute a plan to develop the assets that support a point of view and educate customers that leads to critical behavioral metrics. Establishing work flow for requesting, creating, editing, publishing, and retiring content. Conducts periodic competitive audits. Supervises the maintenance of content inventories and matrices. Develops standard work and processes including requesting, developing and ongoing management of marketing communications. Collaborates with content development and marketing teams (distribution, customer success, field and marketing enablement, health solutions and wealth solutions)to support and foster an approach that support business and growth office objectives Adopt, utilize and role model the Voya Management System(Workfront) as part of everyday activities to drive behavior, facilitate and foster team collaboration & empowerment, and promote a problem solving culture. Manages the department's budget. Other duties and projects as assigned. Knowledge &
Experience:
BA or BS or equivalent degree in business, marketing, communication, or related discipline. MBA is a plus. More than 7-10 years marketing experience in corporate or agency setting More than 5 years Retirement and/or Employee Benefit experience 2
years of staff management experience (for manager) Demonstrated success at strategic marketing communications management activities. Exceptional verbal and written communication skills, including strong ability to present plans and proposals in group and or 1 on1 settings. Significant experience developing content for multiple stakeholders including Employers, Individuals and Intermediaries.
Salary Range:
$200K -- $250K
Minimum Qualification
Communications & PR, Editorial & Content ManagementEstimated Salary: $20 to $28 per hour based on qualifications

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We have other current jobs related to this field that you can find below

AVP, Head of Marketing, Content Strategy, Communications ...