Marketing Manager

1 month ago

Plano, United States WorldLink US Full time

TITLE: Marketing Manager - NC Strategy


POSITION TYPE: Full Time (W2)


LOCATION: Plano, TX




ABOUT WorldLink:


WorldLink is a rapidly growing information technology company at the forefront of the tech transformation. From custom software development to cloud hosting, from big data to cognitive computing, we help companies harness and leverage today’s most cutting-edge digital technologies to create value and grow.


Collaborative. Respectful. Work hard Play hard. A place to dream and do. These are just a few words that describe what life is like at WorldLink. We embrace a culture of experimentation and constantly strive for improvement and learning.


We take pride in our employees and their future with continued growth and career advancement. We put TEAM first. We are a competitive group that like to win. We're grounded by humility and driven by ambition. We're passionate, and we love tough problems and new challenges. You don't hear a lot of "I don't know how" or "I can't" at WorldLink. If you are passionate about what you do and having fun while doing it; tired of rigid and strict work environments and would like to work in a non-bureaucratic startup cultural environment, WorldLink may be the place for you.


For more information about our craft, visit .


WHO we’re looking for:


We are looking for a Marketing Manager - NC Strategy who will be responsible for owning and championing New Computing (NC) marketing strategies & activations within the Mobile Division.


Role and Responsibilities:

  • Identifies market opportunities and go-to-market strategies for Mobile.
  • Drives the implementation of the strategy through a formal brief presented to key internal and external stakeholders in order to develop a detailed tactical and KPI measurement plan.
  • Establishes a formal and frequent cadence of reporting results through the development of a KPI dashboard and bi-monthly live meeting forum for key projects.
  • On-going optimization of the plan to maximize ROI and shift company financial resources into tactics that are delivering expected business results.
  • Serve as the nexus that connects together key stakeholders within the marketing organization both locally and globally; with non-marketing cross-functional teams; agency partners; and business leadership. Foster collaboration to create an integrated and coordinate marketing execution of strategy.
  • Serve as the overall marketing expert of company and competitor product portfolios, go-to-market and marketing strategy to help the team develop industry leading marketing strategy.
  • Drive the creation of a shared reality within the marketing organization by providing a regular overview of the business goals, market situation, company and competitor product portfolios, target consumer personas, customer context (carriers and retailers), and competitor marketing playbooks.

Required Experience and Education:

  • MBA preferred with 2-4 years of experience in marketing, business strategy, or product marketing. 4-6 years of experience with Bachelor's.
  • Ideal experience spans across a wide variety of examples up to and including, Sport franchises, music, celebrities, lifestyle, and luxury as well digital-first brands/apps.
  • Experience in the mobile space, specifically mobile consumer hardware and software and how they work together.

Necessary Skills and Attributes:

  • Self-motivated individual with the ability to thrive in a team-based or independent environment.
  • Detail-oriented with strong organization skills.
  • Ability to work in a fast-paced environment.
  • Limited supervision and the exercise of discretion.
  • Willingness to ramp up rapidly and lead the strategy, selection and measurement of partners with minimal supervision.
  • Strong ability to collaborate across organization from a strategic, analytical, and creative perspectives, focus on performance-based marketing outcomes.
  • A disruptive thinker that has a proven track record of challenging the status quo in order to create new product marketing playbooks.
  • Consummate collaborator committed to communication excellence.

Physical Demands:


The physical demands described here are representative of those that must be met by contract employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.


While performing the duties of this job, the contract employee is occasionally required to stand, clean, crawl, kneel, sit, sort, hold, squat, stoop, stand, twist the body, walk, use hands to finger, handle, or feel objects, tools or controls, reach with hands and arms, climb stairs or ladders and scaffolding, talk or hear, and lift up to 20 pounds. Specific vision abilities required by the job include ability to distinguish the nature of objects by using the eye. Operate a computer keyboard and view a video display terminal between 50% - 95% of work time, including prolonged periods of time. Requires considerable (90%+) work utilizing high visual acuity/detail, numeric/character distinction, and moderate hand/finger dexterity.


Performs work under time schedules and stress which are normally periodic or cyclical, including time sensitive deadlines, intellectual challenge, some language barriers, and project management deadlines. May require working additional time beyond normal schedule and periodic travel.


WHAT we’ll bring:


During your interview process, our team can fill you in on all the details of our industry-competitive benefits and career development opportunities. A few highlights include:

  • Medical Plans
  • Dental Plans
  • Vision Plan
  • Life & Accidental Death & Dismemberment
  • Short-Term Disability
  • Long-Term Disability
  • Critical Illness/ Accident/ Hospital Indemnity/ Identity Theft Protection
  • 401(k)

WHAT you should know:


Our success begins and ends with our people. We embrace diverse perspectives and value unique human experiences. WorldLink is an Equal Employment Opportunity and Affirmative Action employer. All employment at WorldLink is decided on the basis of qualifications, merit, and business need. We endeavor to continue our footprint as a diverse organization by highlighting opportunities for all people. WorldLink considers applicants for all positions without regard to race, color, religion or belief, sex, (including pregnancy and gender identity), age, national origin, political affiliation, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability or any other characteristic protected by applicable laws. People with disabilities who need assistance with any part of the application process should contact us.

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