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Marketing Director

4 months ago

Santa Monica, United States HYBE Full time

Position Summary

We are looking for a creative, analytical, strategic Marketing Director to lead the Marketing team. In an ever changing music and content industry, you will be establishing marketing strategies that focus on opportunities to discover new growth strategies for artists and content. You will be responsible for creative ways to further engage with artists to build connections with their fans. You will have the opportunity to develop comprehensive go-to-market artist marketing and fan engagement strategies based on analytics and insights.


Who we are

HYBE innovates the music industry business model under the mission, "We believe in music". HYBE strives for the world's best entertainment lifestyle platform company based on music. "Content" that leads global trends and "fans" who are our customers are the two pillars to our values, and we are committed to satisfying our customers by continuously improving our services with the highest standards. In October 2020, the company was listed on the KOSPI Market of Korea Exchange (KRX).


[Key Responsibilities & Accountabilities]

Artist/Label Marketing

  • Establish mid and long term goals for artist marketing strategies: core target markets, competitive target
  • Manage all aspects of artist and label marketing initiatives from conception to completion
  • Oversee new market entry strategy and planning
  • Oversee album promotion planning and operations
  • Develop and manage budgets, timelines, and marketing resources
  • Create innovative and compelling music and artist campaigns


Fandom Development

  • Develop fan communication strategy to create an authentic and comprehensive artist-fan engagement aligned to artist values and company goals.
  • Ideate and develop engaging content that resonates and builds connections with fans.
  • Audience segmentation strategy for fan acquisition, retention, and prospecting


Research & Analytics

  • Monitor and analysis of artist and music promotion
  • Research and analyze fan engagement and fandom development
  • Establish effective measurement framework and benchmark setting
  • Establish, track, and measure KPI aligned to artist and company goals, objectives.


Artist Content Studio Management

  • Supervise and guide the artist content team to ensure alignment with the overall content strategy and direction.


[Qualifications - Required]

  • 5-10+ years marketing experience in entertainment, brand, marketing experience
  • Experience building, operating and executing large scale marketing programs
  • Experience using data, analytics, and insights to measure effectiveness, reach, and impact
  • Strong communication and presentation skills across a diverse group of stakeholders.


[Qualifications - Preferred/Optional]

  • Developing and executing music and album release campaigns
  • Experience in audience segmentation and development in music/entertainment industry
  • Experience working in an advertising agency or content development companies.
  • Expertise across all digital platforms and channels pertaining to music and entertainment
  • Expertise in music, culture industry and Gen Z/Alpha consumer market
  • Experience managing video and photo creators


[Work environment]

  • Working hours can vary depending on the project schedules
  • Exposed to typical office environment conditions and noise levels
  • There is an expectation that all HYBE members are to perform his or her responsibilities in a manner that supports HYBE’s core values and actively contributes to delivering the best possible results for the whole of the HYBE business
  • As ambassadors for the company, it is a requirement that all HYBE members present themselves in a professional manner that reflects positively on the organization and the premium contents and services we represent


[Required Competencies]

  • Strong attention to detail
  • Active and nimble learning ability
  • Creative thinking that can turn unknown needs into opportunities
  • Proactive and effective problem solving skills
  • Taking initiatives for potential opportunities and risks
  • Exceptional communication skill (written & verbal)
  • Excellent business judgment, analytical, and decision-making skill
  • Working collaboratively with people from diverse backgrounds
  • Passion and working knowledge in K-Pop and/or fandom
  • Ability to review and give feedback on artist content videos.
  • Bilingual proficiency in both English and Korean.


This job description is a summary of duties that are expected to be performed. Duties outlined on this job description may not be exhaustive, and can be modified at any time if requested by management.


HYBE provides equal employment opportunities to all applicants without regard to race, color, religion, gender, sexual orientation, gender identity or expression.