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Vice President

3 months ago

Brooklyn, United States Motion Recruitment Full time

Location: Brooklyn, NY 11218 (ONSITE)

Company Description: Our client is a leading retail and e-commerce company dedicated to enhancing customer experiences through innovative digital marketing strategies.

Technology: Focused on SEO and Google advertising.

Position Type: Full-time role


This is a rare opportunity to join a forward-thinking company that is committed to staying ahead of the curve in digital marketing. As the Head/VP of Google Strategy, you will lead a talented team and drive the company’s online presence to new heights. This role offers significant growth potential, opportunities for professional development, and a chance to make a substantial impact. We are looking for a visionary leader who can bring fresh ideas and a strategic mindset to our SEO and SEM efforts. Join us to revolutionize our digital marketing strategy and propel our business forward.


Required Skills & Experience:

  • Bachelor’s degree in marketing, Business, or a related field; advanced degree preferred
  • 10+ years of experience in SEO, SEM, and digital marketing, with a significant portion in a retail or e-commerce environment
  • Proven success in managing large-scale SEO and Google advertising campaigns with a substantial budget
  • Strong analytical skills with the ability to interpret data and make data-driven decisions
  • Excellent leadership and team management abilities
  • In-depth knowledge of search engine algorithms, ranking factors, and SEO best practices
  • Proficiency in Google Analytics, Google Ads, and SEO tools such as SEMrush, Ahrefs, or Moz
  • Exceptional communication and presentation skills
  • Knowledge of retail and e-commerce industry trends and best practices


Desired Skills & Experience:

  • Advanced degree in Marketing, Business, or a related field
  • Experience with additional digital marketing tools and platforms
  • Proven ability to work collaboratively across departments and teams
  • Strong project management skills
  • Familiarity with the latest trends and updates in digital marketing


What You Will Be Doing

Tech Breakdown:

  • 50% SEO management
  • 50% Google advertising


Daily Responsibilities:

  • 40% Hands On
  • 30% Management Duties
  • 30% Team Collaboration

SEO Management:

  • Oversee on-page and off-page SEO efforts to enhance organic search visibility and rankings
  • Conduct thorough keyword research and competitive analysis
  • Optimize website content, meta tags, and other SEO elements
  • Monitor, analyze, and report on SEO performance metrics

Google Advertising:

  • Manage and optimize Google Ads campaigns, including Search, Display, Shopping, and Video ads
  • Allocate and monitor the Google advertising budget
  • Develop strategies to improve ad quality scores, click-through rates, and conversion rates
  • Analyze campaign performance data

Cross-Functional Collaboration:

  • Work closely with the marketing, content, and product teams
  • Collaborate with web developers and designers to implement technical SEO best practices
  • Coordinate with external agencies and vendors as needed

Performance Analysis and Reporting:

  • Utilize analytics tools to track, measure, and report on the effectiveness of SEO and SEM strategies
  • Present findings and recommendations to senior leadership
  • Continuously refine strategies based on performance data


Join our team and be a part of an exciting journey to drive digital excellence and achieve remarkable growth. Apply now to make a lasting impact