Senior Product Marketing Manager

2 months ago

Itasca, United States IFS Full time

IFS is a billion-dollar revenue company with 6000+ employees on all continents. Our leading AI technology is the backbone of our award-winning enterprise software solutions, enabling our customers to be their best when it really matters–at the Moment of Service™. Our commitment to internal AI adoption has allowed us to stay at the forefront of technological advancements, ensuring our colleagues can unlock their creativity and productivity, and our solutions are always cutting-edge.

At IFS, we’re flexible, we’re innovative, and we’re focused not only on how we can engage with our customers but on how we can make a real change and have a worldwide impact. We help solve some of society’s greatest challenges, fostering a better future through our agility, collaboration, and trust.

We celebrate diversity and understand our responsibility to reflect the diverse world we work in. We are committed to promoting an inclusive workforce that fully represents the many different cultures, backgrounds, and viewpoints of our customers, our partners, and our communities. As a truly international company serving people from around the globe, we realize that our success is tantamount to the respect we have for those different points of view.

By joining our team, you will have the opportunity to be part of a global, diverse environment; you will be joining a winning team with a commitment to sustainability; and a company where we get things done so that you can make a positive impact on the world.

We’re looking for innovative and original thinkers to work in an environment where you can #MakeYourMoment so that we can help others make theirs. With the power of our AI-driven solutions, we empower our team to change the status quo and make a real difference.

If you want to change the status quo, we’ll help you make your moment. Join Team Purple. Join IFS.

Job Description

Job Description

The successful individual will execute the Product Marketing strategy. This will require a deep understanding of our customers and market to develop positioning, messaging and content for the EAM and Aviation Maintenance solution areas. You will be aligned to specific industries and may work on other solution areas as the business requires.

  • Own your product marketing initiatives and plans aligned to GTM.
  • Solution knowledge: collaborate with product management and other stakeholders and develop deep product and solution knowledge to create and adapt messages and differentiated stories.
  • Competitive landscape: work with the competitive intelligence team to deliver differentiated messaging and content.
  • Audience frameworks: Identify, develop, maintain, and use personas in your buying center to create targeted content and talking points.
  • Content: Create, review, and maintain relevant content for use by Marketing Teams, Corporate Communications, and Customer-facing teams based on the buyer journey.
  • Develop compelling thought leadership. stay abreast of trends and research for your solutions areas and industries.
  • Activities relating to product releases and key announcements
  • Sales enablement: equip customer-facing teams with the latest tools
  • Collaborate with the Analyst Relations team on analysts’ briefings and inquiries, to influence perception and support analyst report submissions.
  • Coordinate and communicate on a regular cadence with other marketing teams, internal presentations, and, post on our global intranet.
  • Represent and serve as a spokesperson for your assigned area.
  • Develop relationships with customers and partners to deliver relevant messaging and content.

Qualifications

Essential Skills:

  • Must be able to work independently and take the initiative to develop opportunities and address problems to move the business forward.
  • Experience in synthesizing complex information into simple messages.
  • Persuasive and concise written communication and strong verbal skills.
  • Experienced in participating regularly in customer and prospect meetings.
  • Experience in presenting to external audiences through various channels.
  • Ability to influence without authority across organizational departments.

Essential Qualifications:

  • 6+ years of proven experience as a Product Marketing Manager, Product Manager, or similar role in B2B software/technology in a global environment.
  • Experience in the enterprise software space

Desirable Skills:

  • General understanding of EAM, Aviation Maintenance, and AI.
  • Experience in defining GTM strategies and market analysis/research.
  • Comfortable working with agencies and creative teams to develop assets such as videos and collateral.
  • Degree-educated in Business, Marketing, Communications, a similar field, or equivalent work experience

Additional Information

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. VEVRAA Federal Contractor, Equal Opportunity Employer

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