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Marketing Specialist

4 months ago

Orlando, United States RVi Planning + Landscape Architecture Full time

ABOUT US

Founded in 1982, RVi is a leading national planning and design firm with offices located in TX, CO, AZ, FL, GA, and NC and engaged in a broad range of project types including community planning and design, resorts, parks, academic, commercial, hospitality, and veterans cemeteries throughout the US.


At RVi, our purpose is to inspire people to be outside and engage in the community around them. As planners and landscape architects, we appreciate each opportunity to advance this mission by creating memorable communities that people know and love.


We have an exciting opportunity for a Marketing Specialist on our growing team. We’re looking for someone who is eager to learn, is flexible, and has strong writing and project management skills. As part of our Marketing team, you will provide day-to-day support to help execute a wide range of marketing activities.


This role will support internal and external brand and marketing initiatives including content development proposal and SOQ support, and conference and client event coordination. This position requires a detail-oriented individual with a background in marketing and/or communications—a team player who can support the proposal process, communicate effectively, manage multiple concurrent initiatives, and thrive in a deadline-driven environment.


Day to Day

  • In this role, you’ll prepare high-impact proposals and communications that highlight our range of expertise, depth of experience, and organizational creativity. You’ll work closely with our team members to create competitive and compelling sales messages that convey RVi's strengths, and with key business development leaders to coordinate strategic client-facing events, materials, and other communications in alignment with the RVi brand. Additionally, this role will support the advancement of RVi’s marketing plan, and respective projects and initiatives, as directed.


Key Responsibilities

  • Partner with leadership and business development team to assist in the research, qualifications, and project pursuit process related to new business opportunities
  • Design and develop winning proposal content and materials by strategically highlighting RVi’s competitive advantages
  • Lead and manage proposal/qualifications/presentation development with internal PM’s and business developers
  • Ensure that targeted positioning and brand awareness messaging is consistent and communicated effectively to target audiences
  • Monitor trends impacting our core industries, geographies, and clients, and support research initiatives as needed
  • Proactively manage the organization and maintenance of marketing collateral including content, documents, images, and project data
  • Support the team through event planning, sponsorships, award submissions, and professional photography and videography coordination
  • Assist with preparation of promotional materials, including monthly eNewsletters, and digital and printed marketing collateral
  • Champion your professional development by maximizing your learning experiences and depth of industry knowledge/expertise, best practices, and trends


Requirements

  • Proven experience developing SOQs and responses to detailed RFPs
  • Strong graphic design and layout skills
  • Demonstrated proficiency with Microsoft Office, Adobe Creative Cloud (InDesign, Illustrator, and Photoshop experience required), and other desktop publishing programs.
  • Flexible working with multiple personality styles and management levels, both in-person and virtual
  • Ability to effectively communicate with and take direction from senior management, supervisors, peers, and clients as needed
  • Ability to successfully balance conflicting priorities and thrive in a deadline-driven environment


Education and Experience

  • Bachelor’s Degree in Marketing, Communications, Graphic Design, Journalism, Business, or related field
  • 4+ years of post-graduate professional experience, preferably within the A/E/C industry