Physician Marketing Specialist
2 months ago
This is a W2 contract opportunity
Duration: 2-3 months (may extend)
Job Summary
The Physician Marketing Specialist is responsible for supporting the development and execution of a strategic plan that supports the goals of the organization. A primary focus of this position is to generate awareness as it pertains to the Florida market healthcare delivery system, specifically the network of providers (employed and contracted). This position is also responsible for providing assistance with special projects and educational efforts as directed by management. This position is accountable for Market membership goals for both growth and retention.
Essential Job Functions
- Execute an action plan for territory activities and community outreach to support market growth and retention.
- Responsible for engagement (i.e. face-to-face interaction) with prospects and current patients at events and identifies opportunities within the Medicare eligible population.
- Responsible for maintaining and updating event/activity documentation, as well as calendar updates.
- Maintains a professional relationship with community contacts/agencies, health care delivery system administration, physicians and other staff as well as local contracted health plan staff/brokers & agents. In addition develops and maintains professional partnerships with Community Senior Centers of Influence.
- Conducts group presentations at various events or community/professional meetings to generate leads and raise awareness of the Florida market healthcare delivery system.
- Completes all necessary reports and deliverables as requested by leadership according to established deadlines.
- Effectively creates databases and manages assigned budgets with productive ROI results.
- Collaborates with outside vendors as needed to fulfill program initiatives.
- Coordinates with corporate marketing on marketing collaterals needed for special events, advertisement initiatives and other requests submitted by senior leadership.
- Some nights and weekends required to support outreach activities and special events.
Minimum Required Education, Experience & Skills
- Bachelor’s degree in a related field required. (Four additional years of comparable work experience beyond the required years of experience may be substituted in lieu of a bachelor’s degree).
- Three to five years of marketing project management, communications and/or marketing campaign development, and event planning experience.
- Experience with CMS guidelines and / or experience in a health care related field.
- Proficiency in Microsoft Excel, PowerPoint, and Word, and internet research required.
- Must have a current, valid driver’s license and reliable transportation.
- Ability and willingness to travel as determined by business need.
Preferred Education, Experience & Skills
- Five or more years of project management, communications and / or marketing campaign development and event planning experience preferred.
- Bilingual (English/Spanish) fluency preferred.
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