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Senior Media Planner

2 months ago

Phoenix, United States Creative Circle Full time

Our B2B agency client is hiring for a Sr. Media Planner / Buyer to join their team full time, onsite in Gilbert, AZ, 5 days per week.


What you will be doing as a Sr. Media Planner / Buyer:

- Function as day-to-day SME on campaign strategy, setup, execution, performance optimization, analysis and recommendations, coordinating amongst digital team platform experts

- Working with account stakeholders, establishes target audiences, measurable business objectives, KPIs, performance tracking, and other key elements of a well-designed campaign

- Develops comprehensive media strategies and plans taking into account clients’ goals, target markets, budgets, etc., creating benchmarks for performance analysis and reporting for B2B clients

- Uses market insights and research to address identifiable market opportunities and set tactical plans

- Manages paid media campaigns across multiple channels including traditional, programmatic, direct, broadcast, native, content syndication, etc.

- Purchase traditional media when applicable

- Analyze digital and advertising performance and web traffic, compiling reports to adjust and optimize tactics and campaigns

- Leads media buys and collaborate with clients and internal teams to review performance

- Client-facing -- present media plans, campaign updates, data, analytics, and conclusions

- Supports estimating and bid process for acquiring new accounts or presenting new strategies and plans to existing clients

- Negotiates best price and media placement for clients, as well as negotiates, reconciles, and resolves media discrepancies.

- Set up campaigns for appropriate ad and conversion tracking in vendor platforms, ad server, brand safety, CRM and analytics tools.


What you need to know as a Sr. Media Planner / Buyer:

- 3+ years of agency experience

- 5+ years media and marketing experience

- Broad knowledge and experience in digital marketing

- Knowledge of digital media and traditional marketing processes, tools, and platforms.

- Experience using Workamajig, Basecamp or other similar project management platforms

- Excellent relationship-building skills both with clients and vendors

- Excellent oral and written communication skills for effective communication to clients, internal staff and the management team.


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