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Senior Specialist, Media Strategy
3 months ago
Mars United Commerce Powered by Marilyn is a global commerce company that delivers all the solutions clients need to grow their business today and tomorrow. Founded by the late Marilyn Barnett, we’ve become global leaders in four key commerce disciplines – Strategy & Analytics, Digital Commerce, Content & Experiences, and Retail Consultancy – that together form a United Commerce Ecosystem that provides all the expertise clients need to navigate the commerce marketing landscape. Our 800+ Martians across North America, Europe, Australia, New Zealand and Asia exist to drive growth for our people, our clients, and our communities all across the globe.Mars United Commerce is currently seeking a Senior Specialist, Media Strategy. This position is responsible for developing Consumer Promotions and National Shopper media strategies for assigned brands and leading growth of assigned businesses. CPG and retail media experience is strongly preferred. Candidates must reside in a commutable distance to one of Mars United Commerce’s hub locations: Minneapolis (preferred location), Detroit, Chicago, Cincinnati, New York, Denver, Bentonville, Dallas, Seattle or Nashville.
PRIMARY RESPONSIBILITIES:Client-facing role supporting planning and leading execution of best-in-class national consumer promotions and shopper media campaignsExecution of consumer promotion tactics including experiential, sweeps, sampling, digital coupons, rebates, influencers, etc.Ongoing campaign monitoring and management and working with vendors to identify and implement campaign optimizationsReport back on campaign performance. Collaborate with vendor and team to provide campaign data, insights and strategic recommendations based on client objectives, media strategy and resultsHave clear understanding of campaign set-up, performance, measurement and KPIs, as well as clearly set and communicate performance expectations with internal and external teamsSupport AdOps by calculating estimated fees for ad tagging & verification, submitting tagging request and monitoring pacingEnd to end campaign management delivering final approved plans to marketCross functional collaboration in ensuring all vendor deliverables are met Management of budgets, ensuring all client facing documents are accurate, and all vendor savings are documented for financial reportingManagement of program trackers and timelinesManagement of third-party consumer promotions and shopper vendor partnersIdentify new vendors and set up capabilities meetings to educate internal teamsRFP vendors to develop and collaborate on targeting, rates and refine overall executional plan based on client objective, media strategy and vendor capabilitiesSKILLSETS REQUIRED:Bachelor’s degree in advertising, marketing, related field or the equivalent combination of education and experience2-4 years of shopper, consumer promotions, digital media or retail media experience working in an agency setting, CPG and/or retail media experience strongly preferred Keen attention to detail with strong mathematical and Microsoft Office / Google Workspace skills including expert proficiency in applications such as Excel/Sheets, PowerPoint/Slides and Word/DocsAble to build relationships across the team, department, vendors and clientsDetail oriented with ability to track and reconcile budgets to fine level of detailMust be an excellent collaborator, willing to lean in and work closely with internal and external teams in a virtual team environmentMust have a strong level of understanding of media performance principals including KPI performance (formulas, insights), as well as an understanding of operations process (trafficking, optimizing and tagging media)Able to communicate clearly, thoroughly, succinctly and in a timely manner both verbally and in writing; follow up on outstanding issues; ask questionsMars United Commerce is an Equal Opportunity Employer and will recruit, hire, train and promote persons in all job classifications without regard to race, ancestry, creed, color, sexual orientation, gender identity, age, national origin, disability or handicap, HIV, veteran, marital or family status, or any other status or condition protected by applicable state and/or federal laws, except where a bonafide occupational qualification applies.Mars United Commerce has developed a wide variety of inclusive benefit plans and policies that address and promote the needs of all employees and their family members, including comprehensive group health plans, a parental leave program that includes paid maternity and paternity benefits for pregnancy, adoption and surrogacy, flexible paid time off, a broad and confidential employee assistance program, ongoing wellness support initiatives, trusted financial health advice and guidance, promotion of education through tuition support and assistance, and a flexible and supportive work environment and culture. #dp#LI-BS1#LI-Hybrid
