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Marketing Manager, Contracting and Trade Strategy

3 months ago

Philadelphia, Pennsylvania, United States GlaxoSmithKline Full time
Site Name: USA - Pennsylvania - Philadelphia, Durham Blackwell Street
Posted Date: Jul 1 2024

Location: Office-based role out of our Philadelphia, PA or Durham, NC office. 2 days/week on-site requirement. Relocation assistance will not be provided.

The US Vaccines team is seeking a Marketing Manager for Contracting and Trade Strategy Team. The successful candidate will have a proven record of marketing strategy, execution, and commercial goal attainment. This is an integral role on the Contracting and Trade Strategy team that requires development and implementation of marketing/segment strategies to drive business objectives and ensure contracted vaccines business growth.

This role will provide YOU the opportunity to lead key activities to progress YOUR career. These responsibilities include some of the following:
  • Closely partner with all relevant stakeholders for tactical execution of contract strategy
  • Work with Contract segment directors to ensure all contract and pricing materials are up to date and available to be utilized by the ecosystem business teams and partners.
  • Focus of strong partnership with brand marketing and brand market access to ensure key account strategic and tactical alignment.
  • Engage with all key stakeholders to effectively monitor current contract performance and inform on current/future state of business and competitive actions/offers impacted by competition and market trends.
  • Measure and assess the performance of all offerings to maximize sales performance and make recommendations and adjustments based on overall performance.
  • Partner with all stakeholders to help shape the annual business planning process for strategic customer engagement including pricing, contracting guidelines, and contract operations.
  • Assist in the development of business cases to support the contract review and approval processes including partnership with legal, brand marketing, market access, and finance.
  • Collaborate with other relevant stakeholders to ensure enablers for key customer and environmental strategies are in place.


Why you?

Basic Qualifications

We are looking for professionals with these required skills to achieve our goals:
  • BS/BA
  • 4+ years' experience in marketing, preferably within the pharmaceutical industry
  • 2+ years' brand management experience, including demonstration of scientific knowledge and competitive knowledge within therapeutic areas and individual assets
  • Required to work in the office a minimum of 2 times per week


Preferred Qualifications

If you have the following characteristics, it would be a plus
  • 2+ years Direct to Consumer/Patient marketing experience including identifying/applying insights, developing and executing campaigns, working with multiple agencies, managing large media budgets that include linear/non-linear tv and all digital channels
  • MBA
  • Vaccines experience preferred.
  • Strong business analytics, consumer insights development, understanding of core marketing levers and advertising landscape
  • Strong understanding of contracting strategy, value proposition creation and healthcare ecosystem
  • Demonstrated expertise with non-traditional/innovative marketing tactics for pharmaceutical brands, including social influencers & consistent delivery of strong results
  • Experience effectively collaborating and influencing in a highly matrixed environment both internal and external colleagues including those in a global commercial organization.
  • Seeks to continuously improve self, others, the business, and the organization.
  • This position requires up to 10% domestic travel.

Please visit GSK US Benefits Summary t o learn more about the comprehensive benefits program GSK offers US employees.

Why GSK?

Uniting science, technology and talent to get ahead of disease together.

GSK is a global biopharma company with a special purpose - to unite science, technology and talent to get ahead of disease together - so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns - as an organisation where people can thrive. We prevent and treat disease with vaccines, specialty and general medicines. We focus on the science of the immune system and the use of new platform and data technologies, investing in four core therapeutic areas (infectious diseases, HIV, respiratory/ immunology and oncology).

Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it's also about making GSK a place where people can thrive. We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be. A place where they can be themselves - feeling welcome, valued, and included. Where they can keep growing and look after their wellbeing. So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together.

If you require an accommodation or other assistance to apply for a job at GSK, please contact the GSK Service Centre at US Toll Free) or outside US).

GSK is an Equal Opportunity Employer and, in the US, we adhere to Affirmative Action principles. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.

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