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Marketing and Brand Strategy Director

2 months ago

Philadelphia, Pennsylvania, United States Athena Global Advisors Full time
About Athena Global Advisors

Athena Global Advisors is a marketing consultancy where innovative ideas take flight. With a blend of strategic thinking, creative vision, and hands-on execution, we partner with organizations looking to transform their presence, reputation, and performance.

For over a decade, we've delivered business insights, marketing strategies, and brand activations for leading organizations in various industries.

Our people make Athena Global Advisors, Athena Global Advisors. They're what help set us apart from traditional ad agencies and consultancies. As a top workplace, we take pride in fostering a work environment where passion meets excellence.

About the Position

The Marketing and Brand Strategy Director specializes in managing holistic marketing strategies and 360 campaign management. A successful candidate has a passion for problem-solving, managing change, and strong organizational and management skills.

This individual also has experience in collaborating with internal communications and PR teams, managing the execution of client needs, and day-to-day account management.

Key Responsibilities
  • Strategize and manage the execution of 360 campaigns
  • Work with client stakeholders to develop overarching and specific marketing strategies to build visibility and drive sales
  • Facilitate leadership/stakeholder approvals of marketing strategy, content, and deliverables
  • Understand and execute metrics for digital, social, and email campaigns
  • Understand general functionality of CRM and marketing tool systems to drive strong client solutions
  • Drive executive strategy sessions with client stakeholders
  • Creation of executive strategy presentations and campaign post-mortems
  • Utilize prior experience and skills to develop a plan for the execution of ideas
  • Oversee internal and external stakeholders across various disciplines to ensure successful marketing outcomes
  • Understand campaign metrics of success to drive strategic recommendations
  • Create weekly, monthly, and quarterly integrated performance reporting
  • Support audience identification for targeting purposes
  • Work with creative and editorial teams to deliver high-performance deliverables for clients
  • Track KPIs and ensure campaign performances remain aligned with client objectives
Requirements and Preferred Skills
  • Proven track record of building brand strategies
  • Excellent writing skills
  • Experience working with and presenting to clients
  • Outstanding leadership and organizational skills
  • Proficiency in developing efficient strategies and tactics
  • Strong multi-tasker able to oversee many different tasks while collaborating with a wide range of teams
  • Excellent communication skills and attention to detail
  • Ability to work well with internal and external stakeholders
Benefits
  • Medical/Dental benefits including a $1,000 Health Reimbursement Account
  • Matching 401(k)
  • Generous PTO policy
  • Substantial Parental Leave Policy
  • Hybrid Work Environment (3-4 days on-site in Philadelphia, PA)

Athena Global Advisors is an equal opportunity/affirmative action employer committed to a diverse and inclusive workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other basis prohibited by law.