Senior Account Executive, Brand

3 weeks ago


New York, New York, United States Edelman Full time

Edelman is looking for a Senior Account Executive to join our Consumer/Brand Team supporting a beloved leading retail brand in the home industry. The ideal candidate is detailed oriented with excellent project management skills, collaborative, a problem solver at heart, and has strong media relations skills. Experience working with integrated, cross functional teams is a plus.

You are: A proactive self-starter with an energetic presence and entrepreneurial spirit. Media savvy. Hungry to learn, evolve, not afraid to take risks and eager to work on earned creative campaigns. This Senior Account Executive has a pulse on trends and a passion for culture-driven work.

Edelman Brand has helped evolve, promote and protect some of the world's most iconic and celebrated brands. We aspire to do work that moves people – work that inspires people to not only "buy in" to brands, but also buy. We thrive off the energy, heart and hustle of the city around us and apply that same passion to everything we do. From cars to consumer goods, fashion and retail, financial service, food and beverage, luxury and technology – we are fanatics about finding an insight or truth that will inform smart strategy, breakthrough creative, and brilliant programming.

Edelman is a leading global communications marketing firm, with more than 5,500 employees in 65 cities worldwide. In New York, Edelman's Brand practice is 170 people strong and growing, with experts and specialists who make it their business to understand the new media and marketing paradigm. Our independence keeps us nimble, thoughtful and resourceful, allowing us to invest in the best people in the business.

Responsibilities:

  • Demonstrate a general knowledge of media landscape including outlets and reporters, as well as how media outlets are using social media tools to garner attention
  • Proven experience building and maintaining a network of media and industry contacts, consistently securing stories, and tracking results. Existing media relationships in home, lifestyle and entertainment is a plus
  • Support planning and execution for earned media strategies, inclusive of research, analysis of media coverage and online conversations
  • Demonstrates an understanding of research and measurement techniques, including analysis of media coverage and KPI setting
  • Collaborate with creative, influencer, and strategy teams to ensure media ability
  • Support on multiple projects from conception to completion, by anticipating challenges and ensuring deadline and budget adherence – this includes leading media events to supporting creative brand campaigns
  • Provide cross-team support to deliver client-ready work with solid research, writing and editing skills, attend meetings and conference calls, compile media and competitor coverage audits, coordinate media event pitching and logistics
  • Foster an open environment for staff junior to you by motivating, coaching and consistently providing feedback
  • Demonstrate sound judgment, initiative, and an interest in creative problem-solving with an ability to adapt to change and meet deadlines
  • Research, contract and manage third-party partnerships including media spokespeople, celebrity talent and production and/or event vendors
  • Understand client's business including general business strategy, industry issues, key customers, and competitors in the marketplace
  • Demonstrate behaviors consistent with Edelman's values (Quality, Integrity, Respect, Entrepreneurial Spirit, Mutual Benefits) and our Code of Ethics and Business Conduct.
  • Commit to continuous learning and improvement of your technical and leadership skills

Basic Qualifications:

  • At least 2-3 years of relevant experience in public relations and/or related fields including research, advertising, management consulting, media and publishing
  • Bachelor's Degree

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