Executive Director, Brand Marketing

4 weeks ago

New York, New York, United States Dotdash Meredith Full time

Executive Director, Brand Marketing (Parents)

Dotdash Meredith is seeking an Executive Director, Brand Marketing to join our Lifestyle team, leading and driving the brand strategy for the Parents brand. In close partnership with the Editorial and Sales Marketing teams, you will manage the go-to-market process for this brand and play a proactive role in monetizing the brand's key digital, social, video, and experiential initiatives with advertising partners. This position reports to the SVP, Marketing & Account Strategy of the Lifestyle vertical.

Responsibilities:

  • Brand Positioning: Create marketing materials that communicate the brand's' unique value proposition to advertising clients across all verticals, with a strategic focus on Food & Bev, CPG, Home, Retail, Auto, and Travel
  • Brand & Editorial Communication: Lead internal conversations with Dotdash Meredith editorial teams to develop and communicate high-value opportunities to the Dotdash Meredith sales team
  • Sales Enablement: Present and rollout new brand-driven materials to Sales and Marketing teams across Dotdash Meredith and help ensure that Parents remains top of mind
  • Proactive Ideation: Create ideas for new tentpoles, franchises, social series, video pilots and additional cross-portfolio opportunities and partner with editorial to bring them to life
  • Audience Storytelling: Develop vertical-specific audience strategies around reaching parents, caregivers, guardians, anchored in Parents, but inclusive of the full DDM portfolio
  • GTM Materials and Visual Identity: Collaborate with internal teams to develop beautiful go-to-market materials for Parents, grounded in the DNA of the brand
  • Cross-Functional Support: Develop strong relationships with the Sales and Marketing teams, becoming the expert on brand-driven opportunities that can support their business and provide support on client calls as the steward of the brands
  • Management: Manage and mentor a small team with opportunities for expansion if successful
  • Competitive Landscape: Keeps abreast of marketplace trends, competitor brands, audience insights and industry guidelines to help inform program creation and to help support our own brand story

Requirements:

  • Bachelor's degree
  • Minimum of 10-12 years of sales/brand marketing (digital and/or cross-platform marketing, publisher experience a plus)
  • Experience in the family/parenting/baby space required
  • Experience ideating and developing advertising programs required
  • Exceptional creative writing and storytelling skills with an ability to execute visually impactful presentations (fluency in Keynote and Google Slides required)
  • Strong communication as well as presentation skills; must be able to pitch ideas and onboard others toward a common strategic goal
  • Outstanding creative and collaboration skills, with an understanding of how to lead cross functional meetings, and inspire, motivate and connect with others to create remarkable programs
  • Ability to mentor and manage within a team-oriented, fast-paced environment
  • Effective organizational skills with an ability to manage multiple projects in a fast-paced environment

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