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Account Executive

5 months ago

New York, New York, United States Wattpad Full time

WEBTOON is actively seeking an outgoing, highly motivated Account Executive with a well-established record of cultivating strategic alliances and formulating strategies for both new and existing advertising clients, be it agency or brands. As part of this role, you will leverage your extensive network within agencies and among brands to drive business growth through WEBTOON's array of ad offerings, including standard Display Ads, Rewarded Video, Offerwall and Custom Content Integrations. WEBTOON takes pride in our unique custom storytelling ad products like Branded WEBTOON and Branded Epilogue Story, fostering collaborations with our in-house original creators. This position offers a unique opportunity to play a pivotal part in shaping the trajectory of WEBTOON's Advertising as we expand our U.S. based sales team.

Key Responsibilities:

  • Responsible for cultivating and developing client relationships across key verticals (Gaming, Entertainment, QRS, Retail and Beauty) serving as a trusted partner to senior marketers and agencies.
  • Forge connections with key stakeholders in media-buying agencies and Brands across the US.
  • Create consultative sales presentations using market trends and client research.
  • Provide client feedback on media decks and other sales-related documents.
  • Take lead in responding to RFPs.
  • Become an expert in WEBTOON's advertising solutions including Standard Display, Offer-Wall, and Custom Content Integrations content ads.
  • Collaborate with internal teams, including Content and Creator teams, to efficiently drive revenue growth among both new and existing customers.
  • Report on sales actions and performance to the HQ GW Ads team in Korea on a weekly and monthly basis.
  • Manage time zone differences for regular communication with Korean teams during early evening hours.
  • Based in New York, willing to travel for business purposes (with at least two business trips per year).
  • Attend industry events and conferences to network and grow industry knowledge.

Minimum Qualifications:

  • Bachelor's degree required.
  • 5+ years of experience in a digital marketing or digital advertisement industries (including Media-buying agencies, Publishers)
  • An outgoing personality, coupled with an unwavering determination to close new business.
  • Understanding of US digital advertising market trends.
  • Excellent communication/presentation skills both in large and small groups.
  • Proven track record of proactively pursuing new business opportunities with brands and agencies, driven by an unwavering commitment to securing IOs.
  • Ability to retain and expand business with existing clients.

Preferred Qualifications:

  • Extensive network of advertising decision makers.
  • Established relationships with top marketing decision makers at brands and agencies.
  • Proven track record of delivering revenue results and significantly contributing to business growth.
  • Experience in ad-sales job at a major ad-tech company or other content/entertainment service.
  • Experience managing advertisers throughout the funnel with a deep understanding of their challenges and objectives.
  • Exceptional collaboration and teamwork skills.
  • Excellent communication skills.
  • Strong thinker who can build a compelling business case.
  • Fan of WEBTOON or web-comic.