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Staff Content Designer

4 months ago

San Francisco, California, United States Gusto Full time

About Gusto
Gusto is a modern, online people platform that helps small businesses take care of their teams. On top of full-service payroll, Gusto offers health insurance, 401(k)s, expert HR, and team management tools. Today, Gusto offices in Denver, San Francisco, and New York serve more than 300,000 businesses nationwide.
Our mission is to create a world where work empowers a better life, and it starts right here at Gusto. That's why we're committed to building a collaborative and inclusive workplace, both physically and virtually. Learn more about our Total Rewards philosophy .
About the team:
At Gusto, we're dedicated to simplifying the complex world of business operations. As a powerful People Platform, we offer a comprehensive suite of essential products including payroll, benefits, time tracking and more, all designed to streamline processes and empower businesses to thrive. Our commitment to world-class customer experience sets us apart.
About the opportunity:
We're looking for an IC content design leader to join our core application teams as the most senior content design practitioner at Gusto. You'll partner with product teams on our highest priority features, and regularly ship customer-facing products. You'll drive customer-facing UI copy, content hierarchies, user flows, and information architecture across the Gusto platform.
You'll be the content design partner for Gusto's core offerings including payroll, benefits, and HR products. You'll work with senior design leadership to identify and prioritize the highest impact opportunities for content design expertise. You'll collaborate with cross-functional feature teams to make sure our products are easy to understand and use. You'll be a key leader in Gusto's content design discipline, driving content standards and resources that empower others to build their content skills. Depending on your career goals, there's an opportunity to shape the future of the content design practice and engagement model at Gusto.
Here's what you'll do day-to-day:

  • Proactively gather context on product roadmaps across your scope, and prioritize the initiatives where you'll have the most impact.
  • Ship customer-facing UI content, content hierarchies, user flows, and information architectures. You'll do this independently in some cases, but mostly by pairing with cross-functional partners across product design, product management, and engineering.
  • Collaborate with design leaders to set UX direction at the feature and product level.
  • Work with growth teams to make sure Gusto's voice and key messages are cohesive across marketing and in-app touchpoints.
  • Support cross-functional teams in refining their own UI content and learning basic content design skills.
  • Define and document platform-wide content standards and naming conventions.
  • Champion the content design practice across Gusto.


Here's what we're looking for:

  • Breadth of impact: You should have demonstrated experience prioritizing your focus across a number of opportunities, and be able to articulate how you made prioritization and tradeoff decisions.
  • Builder mindset: The person in this role will ship customer-facing products, not just documentation and frameworks. You should have examples of features you played a key role in designing and shipping. Ideally you can demonstrate how you iterated on the content quality of these features over time.
  • High quality bar: This role will be a tireless advocate for our customers' experience with Gusto. You should be able to demonstrate how you've championed content quality across an organization, and improved teams' content skills and ways of working.
  • Comprehensive content toolkit: The person in this role will do more than UI writing. You should have a well-rounded content design practice, ideally including aspects of information architecture, UX design (especially information hierarchies and user flows), and evaluative research. You should be able to demonstrate how you've had structural and strategic impact on your past projects.


At Gusto, we strive to provide rewards that empower employees to achieve their financial and personal goals. We offer competitive compensation packages with a strong emphasis on equity based compensation (ownership in Gusto). To learn more about Gusto's compensation philosophy and benefits offerings please view our Total Rewards Approach page .
Our cash compensation range for this role is $174,000/yr to $235,000/yr in Denver & most remote locations, and $204,000/yr to $254,000/yr in San Francisco, Seattle & New York. Final offer amounts are determined by multiple factors, including candidate experience and expertise, and may vary from the amounts listed above.
Gusto has physical office spaces in Denver, San Francisco, and New York City. Employees who are based in those locations will be expected to work from the office on designated days approximately 2-3 days per week (or more depending on role). The same office expectations apply to all Symmetry roles, Gusto's subsidiary, whose physical office is in Scottsdale.
Note: The San Francisco office expectations encompass both the San Francisco and San Jose metro areas.
When approved to work from a location other than a Gusto office, a secure, reliable, and consistent internet connection is required.
Our customers come from all walks of life and so do we. We hire great people from a wide variety of backgrounds, not just because it's the right thing to do, but because it makes our company stronger. If you share our values and our enthusiasm for small businesses, you will find a home at Gusto.
Gusto is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex (including pregnancy, childbirth, or related medical conditions), marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or other applicable legally protected characteristic. Gusto considers qualified applicants with criminal histories, consistent with applicable federal, state and local law. Gusto is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you require assistance in filling out a Gusto job application, please reach out to candidate-