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Resy Social Media Specialist
3 months ago
You Lead the Way. We've Got Your Back.
With the right backing, people and businesses have the power to progress in incredible ways. When you join Team Amex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities and each other. Here, you'll learn and grow as we help you create a career journey that's unique and meaningful to you with benefits, programs, and flexibility that support you personally and professionally.
At American Express, you'll be recognized for your contributions, leadership, and impact—every colleague has the opportunity to share in the company's success. Together, we'll win as a team, striving to uphold ourcompany valuesand powerful backing promise to provide the world's best customer experience every day. And we'll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong.
Join Team Amex and let's lead the way together.
JOB DESCRIPTION
Resy is the American Express global dining platform. Our mission is to power the world's best restaurants, using technology to imagine the future of hospitality. We serve 16,000+ restaurants globally. Our customers discover the amazing world of restaurants thanks to our content-rich website and innovative mobile app.Our diners are insiders, and we love having them at the table.
Resy sits within the Global Premium Products & Benefits organization. The team is responsible for reimagining hospitality and redefining the way restaurants and diners connect through a single network.
We're hiring, too. Interested in joining our team of restaurant-obsessed explorers? Right this way.
ABOUT THE ROLE:As the Resy Social Media Specialist, you'll support the execution of Resy's social media and community engagement strategies, acting as the day-to-day manager of all social channels. You will play a meaningful role in building customer relationships, gathering insights and findings, and ensuring all social media assets are published in a timely and compliant manner. This role works in close collaboration with the broader Resy team, including the Resy B2C and B2B marketing teams, and will report to the Senior Manager, Resy Social Media.
WHAT YOU'LL DO:Support the planning and development of Resy's social and influencer strategies, including always-on and brand campaigns to drive guest engagement and restaurant demand.Partner with agency to refine proactive and reactive community management programs.Monitor all social media channels for comments, DMs, tagged posts, and mentions of the Resy brand and respond and engage with the community when appropriate; liaise with the Resy support team to manage customer feedback.Support in the development of social media content — with agency partners, content creators, and independently — including capturing content, providing live social coverage at events, and crafting compelling copy.Facilitate content calendar and influencer vetting reviews with internal, legal, and compliance partners.Schedule and post approved content across all social channels.Monitor and report regularly on product feedback, brand sentiment, competitor activity, and social performance metrics and goals.Assist with management of social and influencer budgets.Collaborate with B2C and B2B team members across Resy brand team, guest and product marketing, experiential, PR, editorial, and paid to align social plans with overall business objectives.This posting is for a NY based position.QUALIFICATIONS:
A minimum of 3 years of professional experience in social media marketing, with a proven track record of creating campaigns and managing social communitiesStrong understanding of social media platforms – Facebook, Instagram, X, TikTok, LinkedIn and YouTube – and know how content and conversation can build and grow a brandHave an interest in staying on top of the latest trends and topics that matter to dinersExcellent written and verbal communication skills, with a keen eye for detailAbility to work against tight deadlines and progress multiple projects simultaneouslyCreative thinking and problem-solving abilitiesExperience with a social media management and analytics tool such as Sprout Social, Sprinklr, or Dash HudsonA passion for restaurants and the hospitality industryEDUCATION REQUIREMENT: Bachelor's degree or equivalent experience preferred Salary Range: $55,000.00 to $105,000.00 annually + bonus + benefits The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we'll consider your location, experience, and other job-related factors. We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life. Benefits include: Competitive base salaries Bonus incentives 6% Company Match on retirement savings plan Free financial coaching and financial well-being support Comprehensive medical, dental, vision, life insurance, and disability benefits Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy Free access to global on-site wellness centers staffed with nurses and doctors (depending on location) Free and confidential counseling support through our Healthy Minds program Career development and training opportunities For a full list of Team Amex benefits, visit our Colleague Benefits Site. American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law. We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually. US Job Seekers/Employees - Click here to view the "Know Your Rights" poster and the Pay Transparency Policy Statement. If the links do not work, please copy and paste the following URLs in a new browser window: to access the three posters.