Senior Manager, Paid Search and Digital Media

4 days ago


New York, New York, United States Weber Shandwick Full time
About the Role

We are seeking a highly skilled Senior Manager, Paid Search and Digital Media to lead our paid search strategy and campaign execution for a variety of assigned client accounts. As a key member of our team, you will be responsible for developing and executing paid search campaigns that drive results for our clients.

Key Responsibilities
  • Paid Search Campaign Management:
    • Develop planning strategy based on keyword research and search volume data
    • Select appropriate paid search engine, SEM tactics, and campaign objectives based on client goals
    • Develop keywords and creative ad strategy based on client feedback
    • Develop presentation materials for client review and adapt/finalize based on feedback
    • Ensure campaign tracking, audience building, and billing is setup prior to campaign launch
    • Work with Creative team (as necessary) on digital ad development to ensure creative is delivered to spec and supports media strategy
    • Work with Analytics and Ad Ops team for any tagging/reporting requirements
    • Execute campaign reporting activities based on agreed upon cadence
    • Draw critical analysis from data and make specific recommendations to optimize and improve campaign performance
    • Manage campaign execution from start to finish
  • Client Relationship Management:
    • Act as account lead in maintaining and growing successful client relationships
    • Lead client meetings and presentations
    • Work closely with Google Agency representatives to develop productive working relationships that drive results for clients
    • Stay up-to-date on paid search landscape to learn about relevant offerings, new products, and trends
Requirements
  • Strong team leadership qualities and experience in a management role
  • Strong organizational skills, attention to detail, and project management
  • Experience leading client relationships
  • Experience with Performance Max, Demand Generation, YouTube, etc.
  • Experience pulling and interpreting data from Google Analytics
  • Knowledge of paid search landscape and the ever-changing Google products available
  • Strong analytical skills and understanding of KPIs for digital media
  • Google Analytics Certification is a plus
  • 5+ years of relevant experience
About Weber Shandwick

Weber Shandwick is a leading global communications agency that helps organizations succeed through strategic communications and marketing. We are proud to be an Equal Opportunity/Affirmative Action employer and are committed to creating a diverse and inclusive work environment.



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