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AVP Strategic Communications

4 months ago

Richmond, Virginia, United States HCA Healthcare Full time

Description

This position is incentive eligible.

Introduction

Do you want to join an organization that invests in you as an Assistant Vice President (AVP) of Strategic Communications? At HCA, you come first. HCA Healthcare has committed up to 300 million in programs to support our incredible team members over the course of three years.

Benefits

At HCA, we want to ensure your needs are met. We offer eligible colleagues an attractive benefit package that includes medical, wellbeing, dental and vision benefits along with some unique benefits including:

  • Medical, Dental, Vision, Life Insurance and Flexible Spending
  • Paid Time Off (PTO) and Personal Leave
  • 401K (100% annual match - 3% to 9% of pay based on years of service)
  • Academic Assistance and Reimbursements for Tuition and Student Loans
  • Employee Discounts including Tickets, Retail, Mental Health Apps, Education Apps, Identity Theft Protection etc.
  • Home, Auto, and Pet Insurance
  • Employee Stock Purchase Program (ESPP)
  • Short Term & Long Term Disability coverage
  • Adoption Assistance
  • Legal Benefits and lots more

Learn more about Employee Benefits

You contribute to our success. Every role has an impact on our patients' lives and you have the opportunity to make a difference. We are looking for a dedicated AVP Strategic Communications like you to be a part of our team.

Job Summary and Qualifications

The Division Assistant Vice President (AVP) of Strategic Communications, reports to the Division VP of Marketing and Corporate Affairs. S/he will ensure the Corporate Communications strategy is reflected across the Division, including scaling the HCA Healthcare story across the operating markets and emphasizing the value of HCA Healthcare to internal and external audiences. S/he will oversee the development, implementation and execution of a Division-wide Communications strategy that aligns to the HCA Healthcare Enterprise Communications strategy, as well as advances local and market communications objectives. S/he will be a crucial facilitator of internal collaboration and internal communications strategy.

What you will do in this role:

· Leads, executes and sustains a multi-year, multi-channel strategy to bring the HCA Healthcare story to life in the Division with a cascading plan for disseminating consistent Enterprise core message and proof points.

· Leads communications working groups in the development and execution of internal communications initiatives and programs on behalf of executive leadership such as organizational changes and new or existing campaigns.

· Proactively identifies and recommends opportunities to strengthen HCA Healthcare's brand with internal and influencer audiences through strategic involvement in professional associations (including conferences, tradeshows, speaking engagements, and awards).

· Manages a large team of facility communications and community engagement colleagues.

· Supports execution of internal communications for key stakeholder and influencer audiences (including but not limited to Internal Newsletters, Town Halls, Leadership Forums, and External Thought Leadership). Ensures appropriate messaging based on internal stakeholder requirements.

· Develops necessary content creation for written, video, digital and in-person channels including internal and external communications messages, speeches, presentations, talking points, videos, board materials, annual reports, and other collateral.

· Partners with the Corporate and Division communications teams to focus on the following key audiences: Government Relations, Payor Relations, Physicians, Colleagues, Nurses, Crisis Communications, Acquisitions and internal communications.

· Collaborates with Corporate Communications, Division leadership, and other stakeholders (including, but not limited to, Human Resources, Government Relations, Payor Relations, Clinical Services, Physician Services, Nursing, and Information Technology) to effectively cascade communication and key messages to colleagues within the Division and its markets.

· In partnership with Government Relations, be knowledgeable of and navigate political and regulatory environments within the National, State, and Local markets. Serve as an advisor to local Marketing and Communications leadership on state and local market regulations that may impact communications strategies.

· Work closely with the Division Marketing, Public Relations, and Community Relations counterparts to stay abreast of key initiatives, goals, and outcomes that impact Division and local markets.

· Establish a framework for measurement of communications efforts.

· In coordination with the Division VP of Marketing and Corporate Affairs, documents a crisis communication strategy for the Division in line with crisis communications best practices and in alignment with the Corporate crisis communication plan/policies. Localizes crisis communications strategies to facility team members for local implementation.

· Consults and leads best practice sharing across Division.

· Stays abreast of hospital news, trends, services, and objectives through building and maintaining relationships with various "clients" (clinical and operational leaders from throughout the Division), physicians, physician liaisons, and others who serve as resources for information, which can be directed as appropriate to external or internal audiences.

· Provides a direct communication and counsel to hospital CEOs and other leadership members when appropriate.

· Proofreads and reviews all content prior to publication.

· Seeks appropriate approval from Corporate Communications, Division VP of Marketing and Corporate Affairs and others before disseminating information reflective of the Enterprise and market brands.

· Supports and promotes the HCA Healthcare brand purpose and ensures adherence/alignment of communications messaging and content with existing brand standards.

What qualifications you will need:

● Bachelor's degree in Communications, Public Relations or related field required

● 1+ year of experience in a management role

● 7+ years of experience in a related position/field

HCA Healthcare has been recognized as one of the World's Most Ethical Companies by the Ethisphere Institute more than ten times. In recent years, HCA Healthcare spent an estimated 3.7 billion in cost for the delivery of charitable care, uninsured discounts, and other uncompensated expenses.

"Good people beget good people."- Dr. Thomas Frist, Sr.
HCA Healthcare Co-Founder

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.