Associate Digital Strategist, Lifestyle
3 weeks ago
M BOOTH CAREERS
Who We Are:
At M Booth, we are a culture-first communications agency that attracts the best people and the best brands to a workplace that's alive with courage, ideas, respect, and humanity. We are relentlessly passionate about our clients and their business, whether that means staying at the forefront of the digital and social evolution, sharpening our earned storytelling skills, or unleashing game-changing insights that result in campaigns that win in the marketplace.
We are a hybrid workforce and believe that inspiration, relevance, and leadership are about how you do it, not where you do it from. We encourage all our employees to "Be IRL" – this code stands for being Inspired Relevant Leaders. Now, more than ever, our interactions and our relationships are mission critical to our community and our success. They build a culture that enables all of us to do great things and grow together. We invite you into our world of creativity, ideation, and communication. Come Be work with us at M Booth.
We are a collaborative mid-sized agency with an immediate opportunity for an Associate, Digital Strategist to join our growing Consumer Lifestyle team
As an Associate Digital Strategist, you'll be helping drive key influencer initiatives and owned social channels for a few global brands within the Wine/Spirits and Consumer Lifestyle spaces, with a lot of opportunity for growth and visibility. You'll manage all aspects of organic social media channels for your brands, from development of strategies to oversight of execution, collaborating with other paid media and PR leads to ensure holistic programming. You'll lead and inspire junior support for content calendar creation as well as community management; serve as a client counselor; and, most importantly, work with a very talented, very collaborative, and inspiring team that will have your back no matter what. In this role, you help accelerate a new brand TikTok channel for an established consumer brand, and manage an existing Instagram channel. You will source new content from creators, manage UGC and map all content to the larger communications calendar.
Key responsibilities include:
What You'll Bring:
- Develop organic social strategy and overall content strategy for brands
- Develop and facilitate creative ideation to ensure we're getting social-first content for our brands
- Manage a team of junior support to ensure that they are proactively managing the social channels - from community management to flagging any trending conversations
- Share Social Media POVs and realtime updates to make sure your clients are "in the know"
- Developing integrated influencer campaign strategies, based on business needs, opportunities presented by ever-changing social landscape and previous learnings
- Leading influencer relations, including partner identification and vetting, outreach, negotiations, contracting, briefing, content review process, and budgeting
- Leading influencer campaign reporting and push team to go beyond the metrics to share actionable learnings with clients
- Actively providing digital updates with Lifestyle team with the opportunity to take lead on client POVs that can be repurposed for clients across the practice
- Serving as client lead on influencer campaigns, including written communications and presenting on calls/meetings
- Maintaining strong connections with influencers and their agents
- Working with junior teammates on campaigns and serve as their coach in the influencer space
What You'll Bring:
- Bachelor's degree or equivalent
- One to three years experience working in social media channel + influencer management
- Experience managing and mentoring a team of 1-2 direct reports
- Strong foundation in influencer relations, including experience creating influencer campaign strategies and execution of all components
- Experience in managing/working with third party influencer vendors/networks
- Solid understanding of paid digital and owned practices
- Experience in client management, and proven ability to drive client communications
- Strong writing skills (social copy experience is a plus)
- Strong analytical skills and experience tracking and interpreting data
- Proven ability to effectively organize multiple deadlines across accounts and teams
- Ability to work independently and multi-task in a team-oriented environment
- Creative, strategic thinking skills
- Strong attention to detail
- Your a culture-first thinker - excited about where the social and influencer spaces are headed
- Positive and flexible attitude
Nice to Have:
- Experience with influencer tools, such as Tagger
- Experience and/or passion for Wine/Spirits/CPG brand
- In touch with cultural and industry trends
Nice-to-haves:
- Experience/ background knowledge in Wine/ Spirits and/or CPG (Consumer Packaged Goods) brands
- Experience in influencer relations
What We'll Bring:
Here are a few highlights of the benefits we offer at M Booth:
- A workplace that's alive with courage, ideas, respect and humanity
- Professional growth and development programs to help advance your career
- Comprehensive health care and wellness plans for your entire family
- A 401(k) Savings Plan and Flexible Spending Accounts
- Paid holidays, Unlimited Paid Time Off (Personal, Sick, Vacation), and Summer Fridays
- Additional Perks: Family Leave, Well-Being Programs, and Commuter Benefits
- SALARY $56,000K-$70,000K
Location: New York
Our Flexible Work Policy:
We believe that our best work happens in a hybrid working environment. If you are in the NYC (or commutable surrounding distance) hub we want to see you in person 2 days a week. That could mean in our office, in our client's office, on the road with them or attending an industry event.
For those outside the NYC hub, you will be asked to be in person too. Examples of this may include client meetings, events or team meetings. There will also be in person opportunities for you to connect with others who live in your hub to collaborate and work together.
M Booth & Associates is an equal opportunity employer. All candidates will be considered for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
-
Digital Marketing Strategist
2 days ago
New York, New York, United States Comfort Click Full timeAbout the RoleWe are seeking a highly skilled and experienced Digital Marketing Strategist to join our team at Comfort Click. As a key member of our team, you will be responsible for developing and executing comprehensive digital marketing strategies that drive growth and revenue for our e-commerce brands.Key ResponsibilitiesDevelop and implement data-driven...
-
Digital Media Strategist
2 days ago
New York, New York, United States Jump 450 Media Full timeJob OverviewWe are seeking a highly skilled Digital Media Strategist to join our team at Jump 450 Media. As a key member of our team, you will be responsible for developing and executing comprehensive digital media plans that drive business results for our clients.Key ResponsibilitiesMedia Planning and Buying: Develop and execute paid digital media campaigns...
-
Content Strategist
2 days ago
New York, New York, United States Impact Digital Group, INC Full timeAbout the Role**Job Summary**We are seeking a highly skilled Content Strategist to join our team at Impact Digital Group, INC. As a Content Strategist, you will be responsible for developing and executing content strategies that drive business results and social impact.Key ResponsibilitiesContent Strategy Development: Develop and execute content strategies...
-
Senior Digital Engagement Strategist
6 days ago
New York, New York, United States Paradigm Staffing Full timeAbout the Role: Paradigm Staffing is representing a rapidly expanding B2C technology company poised to make significant strides in both the US and European markets. We are seeking a Senior Digital Engagement Strategist to join our dynamic team. Key Responsibilities: Develop and execute comprehensive social media strategies that align with the company’s...
-
Digital Transformation Strategist
3 days ago
New York, New York, United States Sapient Full timeAbout Publicis SapientWe are a digital transformation partner helping established organizations get to their future, digitally-enabled state, both in the way they work and the way they serve their customers. Our mission is to help unlock value through a start-up mindset and modern methods, fusing strategy, consulting and customer experience with agile...
-
Digital Content Producer
7 days ago
New York, New York, United States iOne Digital Full timeAbout iOne Digital iOne Digital is a leading digital media company dedicated to creating engaging and inspiring content for the African American community. Our portfolio includes renowned brands like Cassius, HelloBeautiful, MadameNoire, Bossip, NewsOne, GlobalGrind, HipHopWired, BlackAmericaWeb, and Elev8, covering diverse areas such as lifestyle,...
-
Senior Marketing Strategist
6 days ago
New York, New York, United States Onward Search Full timeJob Title: Senior Digital StrategistAbout Onward Search: Onward Search is a leading digital recruitment agency that connects top talent with innovative companies.Job Description:We are seeking a highly skilled Senior Digital Strategist to join our team at a Digital Tech Agency. As a key member of the team, you will be responsible for developing and executing...
-
Digital Marketing Associate
2 days ago
New York, New York, United States Clinton Foundation Full timeAbout the OpportunityThe Clinton Foundation's Marketing and Communications team is responsible for developing external communications, campaigns, and creative content to advance the Foundation's mission and promote President Clinton's lifetime of public service. This team of professionals includes writers, marketers, producers, media specialists, content and...
-
Digital Marketing Strategist
20 minutes ago
New York, New York, United States Ropes & Gray Full timeAbout Ropes & GrayRopes & Gray is a leading global law firm with a strong presence in major business centers worldwide. With a team of over 2,500 lawyers and professionals, we provide top-notch legal services to clients across various industries.We have been consistently recognized for our expertise in areas such as asset management, private equity, M&A,...
-
Marketing and Creative Strategist
3 hours ago
New York, New York, United States Sundae School Full timeAbout Sundae SchoolSundae School is a dynamic and innovative company seeking a highly skilled Marketing and Creative Strategist to join our team. As a Marketing and Creative Strategist, you will be responsible for developing and executing innovative marketing strategies to drive brand awareness and engage our target audience in the fast-paced fashion and...
-
Senior Digital Marketing Leader
5 days ago
New York, New York, United States Onward Search Full timeJob Title: Senior Digital StrategistAbout Onward Search: Onward Search is a leading digital marketing agency that helps businesses thrive in the digital landscape.Job Description:We are seeking a highly skilled Senior Digital Strategist to join our team. As a Senior Digital Strategist, you will be responsible for developing and executing digital marketing...
-
Lead Tax Strategist
2 weeks ago
New York, New York, United States PROVE Full timeAbout ProveProve stands at the forefront of the digital identity sector, delivering cutting-edge solutions to enterprises across the globe. With an emphasis on mobile-centric approaches, Prove empowers organizations to enhance their consumer engagements while prioritizing security and privacy.Be a part of our mission to shape the future of digital...
-
Lead Marketing Strategist
2 weeks ago
New York, New York, United States DoSomething Full timeLEAD MARKETING STRATEGISTReports to: Senior Director of MarketingCompensation: $58,000 - $63,000Location: Remote with preference for candidates in the New York City Metro area.ABOUT USDoSomething is a well-established nonprofit organization dedicated to empowering young individuals to create meaningful change. Our initiatives have led to significant...
-
Senior Commerce Strategist
1 week ago
New York, New York, United States Platform at Publicis Full timeJob OverviewCompany Overview:Platform at Publicis is a specialized agency model tailored for GSK, representing one of Publicis Media's key global client segments. Our mission is to revolutionize the Publicis framework through advancements in technology and innovative operational methodologies. We integrate Media with Data and Technology to forge deeper...
-
MarTech Product Strategist
5 days ago
New York, New York, United States Moxxi Digital Full timeAbout Moxxi Digital: Moxxi Digital is a dynamic, early-stage startup that has achieved profitability and operates independently. Our team comprises seasoned professionals from the realms of performance marketing, AdTech, MarTech, and digital publishing. We are on a mission to transform the landscape of performance marketing by leveraging data and technology...
-
Digital Media Strategist
4 days ago
New York, New York, United States Olaplex LLC Full timeAbout the Role:We are seeking a highly skilled Senior Manager of Digital Media to drive innovation and industry leadership across our digital channels.This is a key leadership role that will oversee the development and execution of a holistic integrated digital media strategy to achieve key business objectives.The ideal candidate will have a proven track...
-
Content Strategist
2 days ago
New York, New York, United States MeanPug Digital Full timeAbout MeanPug DigitalWe are a full-service digital agency specializing in legal services. Our team is dedicated to providing innovative solutions for law firms, handling everything from creative design and web development to PPC and SEO to strategy, operations, and reporting.Job DescriptionWe are seeking a highly skilled Content Specialist to join our team....
-
Digital Marketing Executive
1 month ago
New York, New York, United States Best Graphics Press Inc Full timeThe Digital Marketing Director is responsible for driving, managing, and executing digital marketing efforts to support Best Graphics Press Inc retail stores and e-commerce sites.The Digital Marketing Director must be a hands-on manager, an astute analyst, and a good strategist.Develop and execute a comprehensive digital marketing strategy aligned with Stew...
-
Digital Media Strategist
3 days ago
New York, New York, United States Zenith Full timeJob DescriptionAbout ZenithZenith is a full-service media agency with capabilities and expertise across all channels and disciplines. As a leading media buying network, Zenith's expertise lies in driving real, tangible business outcomes that will have a measurable effect on our clients' business. Every investment we make has a return on investment (ROI)...
-
Youth Marketing Strategist
2 weeks ago
New York, New York, United States Sunstar Full timeSunstar is on the lookout for a talented and imaginative Youth Marketing Strategist to become a vital part of our energetic team. We seek an individual who possesses the ability to conceptualize and implement extensive marketing strategies for our publications. This position requires collaboration with diverse stakeholders and the utilization of both digital...