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Automotive Brand Strategy Manager

2 months ago

Salem, Oregon, United States Day 1 Auto Group Full time

Position Overview: The Automotive Brand Strategy Manager plays a pivotal role in crafting and executing comprehensive marketing initiatives that elevate our company's brand and product offerings. This position involves overseeing multiple marketing channels, including social media platforms, online advertising, third-party classified websites, website content management, and email outreach to ensure a compelling and unified marketing narrative for our clientele.

Compensation and Benefits:

  • Attractive Salary
  • Flexible Work Schedule
  • Health Coverage
  • Paid Time Off & Sick Leave
  • Retirement Plan (401(K))
  • Salary Range: $50,000 - $80,000 based on experience

Key Responsibilities:

  • Collaborate closely with dealership executives (Owner, General Manager, General Sales Manager, etc.) to define marketing objectives and ensure product/service profitability.
  • Design and implement both short-term and long-term marketing strategies to drive profit growth and expand dealership offerings.
  • Oversee advertising and promotional activities, with a focus on website content, lead generation platforms, social media campaigns, and more.
  • Engage with external vendors regarding ongoing marketing campaigns.
  • Manage digital service providers: comprehend their terminology, establish clear objectives, and ensure cohesive collaboration for optimal outcomes.
  • Develop and maintain online resources to support team needs.
  • Assist the sales team in creating email templates, drip marketing programs, and providing necessary tools to facilitate lead conversion.
  • Implement ROI-focused reporting systems to track performance, demonstrate the impact of digital marketing on revenue, and align marketing goals with monthly sales targets.
  • Proactively generate appointments and quotes through outbound prospecting and lead management to engage potential customers.

Qualifications:

  • Bachelor's degree or equivalent professional experience.
  • Minimum of 3 years of marketing experience, ideally in a digital context.
  • Experience in a dealership environment is advantageous.
  • Excellent verbal and written communication abilities.
  • Strong time management, prioritization skills, and multitasking capabilities.
  • Self-driven and results-oriented mindset.

Day 1 Auto Group is an equal opportunity employer dedicated to fostering diversity and inclusion within the workplace. We uphold a strict policy against discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as defined by applicable laws.