Sales Operations Associate

4 weeks ago

USA, United States Raptive Full time

Raptive is seeking a Sales Operations Associate to join our creator growth team. The Sales Operations Associate will work closely with members of the creator growth team to manage pipeline generation and leads through vetting, CRM management, reporting, and marketing campaign assistance.

This is a great opportunity to join the world's largest ad management company, which serves one of the largest and most diverse audiences on the internet.

What you'll be doing:

Generate lead lists from available databases (Red Volcano, SimilarWeb, comScore, SEMRush) to enable targeted outreach and improve lead quality
Manage a team of contractors to accurately pre-screen leads to determine eligibility for outreach
Conduct creator, publisher and vertical research to identify new sources of leads
Use creativity and ingenuity to identify potential leads not found in existing databases
Closely coordinate with marketing teams to enable lead enrichment and quality scoring
Act as the CRM lead, ensuring contact and company details are correct and all fields are complete
Manage CRM tasks, including segmentation, list generation, data scrubbing, and generating reports
Proactively manage continuous improvement and optimization of CRM processes
Assist with all aspects of sales and marketing pre- and post-campaign execution
Monitor outreach metrics and conversion rates to ensure pipeline generation aligns with desired outcomes
Create and maintain comprehensive process documentation for all workflows
Work closely with the sales and marketing teams to facilitate follow-ups and lead record updates to ensure hygiene
Support leadership with general administrative tasks
Create, own, and maintain comprehensive process documentation for all workflows
Track the success rate of pre-onboarding tactics
Report on lead activity and create weekly lists for outreach
Pull lead lists and run reports as needed
Train direct report contractors on relevant processes, including site vetting
Collaborate with the team on pipeline management and general best practices

The skills and experience you bring to the job:

2+ years of proven experience in lead generation and vetting, preferably in a creator, digital marketing or publisher development context
Strong familiarity with CRM systems (Salesforce preferred)
Experience supporting sales and marketing campaigns, including email marketing and lead tracking
Excellent organizational skills with the ability to manage multiple tasks and projects simultaneously
Detail-oriented with a bias for action and a keen eye for optimizing systems and processes
Strong analytical skills to track and report on metrics and conversion rates
Proficiency in using tools like Salesforce, ZenDesk, Salesloft, Confluence, and Google Docs
Quick learner with the ability to adapt to new processes and systems
Strong communication skills, both written and verbal, with the ability to contribute ideas and insights to team discussions
Demonstrated ability to work independently and as part of a team, showing a proactive and scrappy attitude
Growth mindset
Bachelor's degree in Marketing, Business, or a related field preferred.

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