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Sales Development Representative

4 months ago


San Francisco, California, United States Vendia Full time

Remote | San Francisco/Bay Area | Seattle Area

The Opportunity

Vendia is the future of collective data intelligence, combining smart APIs, databases, and distributed ledger technology inside a single platform. Vendia's data automation cloud makes it easy to share data inside and outside of the organization in real time and with full visibility, governance, and control.

As a Sales Development Representative (SDR), your primary role will be to enhance our outbound sales strategy and generate high-quality sales leads. You'll develop expertise in our product offerings and use that knowledge to provide valuable insights to potential customers. Generating Pipeline will be your core responsibility.

You are a self-motivated, hunter mindset seller or sales development professional, who has a good understanding of the data & analytics space, as well as business and technology buying personas.

Role and Responsibilities

  • Understand Vendia's product, selling motion and buying personas.
  • Be the first point of contact for new business prospects and determine the next steps for each lead.
  • Conduct market research and leverage intent-based signals to identify target accounts and stakeholders.
  • Develop an outreach plan, craft targeted messaging, penetrate target accounts, and build a qualified pipeline.
  • Follow up on pre-qualified leads with the sales team to ensure they are processed timely and lead to pipeline creation.
  • Reach out to prospects via email, phone, LinkedIn, and other channels to educate them on our product, and book meetings for sales executives.
  • Hit daily and monthly outbound goals for cold calls and email outreach, balancing personalization at scale.
  • Be a high energy individual with a strong desire to achieve top results with a dependable, positive "can-do" attitude over the phone, web conference and in person.
  • Work closely with Marketing to build and execute campaigns that ensure lead quality and quantity.

Skills and Qualifications

  • Minimum of 3 years of field experience (sales, sales development, or business development) in a fast-paced and competitive market with a focus on new business
  • BA/BS preferred.
  • Strong communication skills, both written and oral.
  • Familiarity with selling data and analytics platforms.
  • Ability to understand technical concepts, possess enthusiasm for technology and to articulate clearly to all levels of technical aptitude.
  • Engaging and compelling customer skills–high cognitive empathy and ability to craft stories tailored to the customer.
  • Demonstrated experience and approach to qualifying potential opportunities through initial discovery with prospects.
  • Track record of overachievement and hitting productivity targets
  • Aptitude to learn quickly and establish credibility with prospective customers.
  • High EQ and self-awareness.
  • Self-driven, competitive attitude and strong desire to be successful.
  • Excellent time and resource management skills.
  • Experience with CRM, Marketing Automation, ABM tools.
  • Familiarity with MS Excel (analyzing spreadsheets and charts).
  • Understanding of sales performance metrics.

About Vendia

At Vendia, data sharing and data automation is at the core of what we do. We envision a world where – through better sharing – people are freed to innovate and make a great impact on those around them.

Companies such as BMW, Delta Airlines, Resolution Life Insurance, and Fannie Mae use Vendia to automate contextual and compliant data flows between any-to-any systems for a harmonized, accurate view of data that unlocks speed, innovation, and cost savings.

Vendia is a rapidly growing, minority-owned startup headquartered in San Francisco and Seattle, backed by $50M in investment from top-tier investors. Vendia was founded by industry veterans Dr. Tim Wagner, inventor of AWS Lambda and former VP of Engineering at Coinbase, and Shruthi Rao, founder of AWS' blockchain movement and former head of go-to-market for Amazon Managed Blockchain and AWS Serverless. Learn more about us at and #UnchainYourData with Vendia.