Head of Growth Marketing, Nurse Acquisition

1 month ago

Waltham, Massachusetts, United States connectRN Full time

connectRN is the leading nurse-centric platform that is reinventing the way nurses and other healthcare professionals are finding work. By leveraging technology, connectRN connects the nursing community to flexible work opportunities and each other to build a supportive and thriving network. The platform offers career development resources and flexible shift offerings for nurses, while alleviating staffing shortages at healthcare facilities. connectRN is headquartered in Waltham, Massachusetts and serves clinicians across the U.S. To learn more about connectRN, please visit


The Head of Growth Marketing, Nurse Acquisition will lead our strategic initiatives to attract and retain top nursing talent through innovative and effective marketing efforts. This key leadership role requires a blend of deep marketing expertise and an understanding of the healthcare industry to enhance connectRN's visibility and appeal among nursing professionals. As the driving force behind our nurse acquisition strategy, you will play a crucial role in shaping connectRN's growth trajectory and brand presence within the nursing community.

You will...

  • Develop and execute a forward-thinking growth marketing strategy focused on nurse acquisition, aligning with connectRN's strategic goals and brand ethos.
  • Lead all aspects of growth/performance marketing, including SEO/SEM, social media, email campaigns, and digital advertising, and job boards to target and engage prospective nurse members effectively.
  • Enhance connectRN's reputation as the premier platform for nursing professionals through compelling brand campaigns, storytelling, and targeted outreach initiatives.
  • Build and leverage advanced analytics to evaluate campaign effectiveness, refine strategies, and achieve ambitious growth and engagement targets, ensuring optimal marketing investment returns.
  • Partner with clinical leadership, operations, compliance, and product teams to ensure cohesive recruitment efforts and a seamless candidate journey.
  • Stay ahead of industry and marketing trends to continually innovate connectRN's growth marketing tactics and strategies.
  • Build, lead, and mentor a high-performing marketing team, fostering a culture of excellence, innovation, and results-driven performance.

You have...

  • 15+ years of proven experience in growth or performance marketing, with a significant focus on talent acquisition, preferably in the healthcare sector.
  • Demonstrable success in executing impactful marketing campaigns and meeting or exceeding recruitment goals.
  • Expertise in the latest digital marketing tools, platforms, and analytics.
  • Exceptional leadership qualities, with the ability to motivate a team towards achieving high-growth objectives.
  • Stellar communication skills and the ability to engage effectively with various stakeholders.
  • A deep passion for healthcare innovation and a commitment to making a significant impact on the way healthcare professionals work.
  • Agility and resilience in navigating a fast-paced startup environment.

You'll get...

  • 100% employer-paid premiums for your (and your family's) Health, Dental, Vision, Short Term Disability, Long Term Disability, Life and AD&D insurance
  • Health Savings Account with contributions from connectRN
  • Free gym and parking on-site
  • 401k with match

Please note that we are only able to hire permanent residents (green card holders) or U.S. citizens at this time.

connectRN is an equal opportunity employer. As Connectors, we embrace humans of every background, appearance, race, religion, color, national origin, gender, gender identity, sexual orientation, age, marital status, veteran status, and disability status. If this role would make you excited to come to work every day, please apply We look forward to connecting.

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