Route Sales Director

3 weeks ago

San Jose, California, United States Flowers Foods Full time

Why Flowers?

Flowers Foods, Inc. (NYSE: FLO) is one of the largest producers of packaged bakery foods in the United States with 2022 sales of $4.8 billion. Among the company's top brands are Nature's Own, Dave's Killer Bread, Wonder, Canyon Bakehouse, and Tastykake. Learn more at

Our team is the essential ingredient to success. We embrace diversity and foster an environment that reflects our values of Honesty & Integrity, Respect & Inclusion, Sustainability, Passion, and Humility.

Full-time employees are offered:

  • Comprehensive health and medical benefits
  • 401(k) Retirement savings plan
  • Professional growth and leadership training
  • Paid vacation, holidays, and parental leave

Benefits may vary depending on your work location and your participation in a collective bargaining unit.

Summary

Salary Range 80, ,500 annually

This position is responsible for managing and supporting Route Sales Representatives efforts to manage customer relationships, engage in sales activities, grow their customer base, seek new selling opportunities in the market and track sales data. In this role, Route Sales Directors will be responsible for developing recommended sales strategies to build sales, the customer base, and brand recognition. Route Sales Directors will spend the vast majority of their time personally interacting with customers and Route Sales Representatives in the market to complete these tasks. Route Sales Directors will work independently with minimal supervision. Route Sales Directors will review and analyze pertinent sales and marketing data and provide updates and recommendations to the Market VP to discuss ways to improve customer relationships, increase selling opportunities, and enhance the relationship with RSRs.

Job Responsibilities


• Oversee general business operations and activities within assigned area; develop budget and market merchandising and advertising in partnership with the Business Units and Marketing for assigned area

• Exercise discretion and independent judgment in carrying out job duties

• In conjunction with Route Sales Representatives, call on customers to promote additional sales and brand awareness

• Advise RSRs on maintaining and developing relationships with customers

• Plan and maintain a schedule of regular key account visits to build rapport and generate increased sales

• Collaborate with Market VP and RSRs to analyze market and territory opportunities so that they can increase sales and grow territories

• Conduct weekly reviews with Market VP to monitor sales data and personal growth objectives

• Stay current on consumer insights and adjust sales strategies accordingly

• Work with RSRs on potential opportunities to acquire new customers

• Work with RSRs on product promotions, displays, and other opportunities to build sales

• Track market conditions for customers

• Advise RSRs on the effectiveness and frequency of in-store displays and other promotions

• Ensure compliance with all company policies and procedures (EEO, Sexual Harassment, Sarbanes – Oxley, Safety, etc.)

• Perform other duties which are deemed to be an integral part of the position, including but not limited to fulfillment of work schedules, adherence to attendance policies, and other applicable operating rules, policies and procedures.

Desired Experience

At least 5 years of relevant experience in general management or sales. Past experience as a sales rep, distributor, or other sales position required.

Desired Education

Bachelor's degree (preferably Sales or Business Administration) or equivalent experience

We offer a competitive salary and an excellent total rewards package. Please reply by 8/21/2024. Resumes are active for 30 days. Interested job seekers who successfully complete the series of pre-screening questions and who appear to possess the basic qualifications for this position may be contacted for a telephone interview.

Equal Opportunity Employer/Veterans/Disability

If you need assistance with submitting your resume due to a medical condition or disability, please send an e-mail to Matthew West at or

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