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Marketing and Fan Experience Intern

4 months ago

Atlanta, Georgia, United States Georgia Tech Athletic Association Full time
TITLE: Marketing & Fan Experience Intern

PURPOSE: Provide support to the Marketing and Fan Experience staff for the Georgia Tech Athletic Association (GTAA) to increase revenue generation and attendance while enhancing the fan experience in-venue. This includes, but is not limited, to community outreach development; season, single game and group ticket sales initiatives, event management, game presentation, and student/campus engagement.

EDUCATION: Bachelor's degree required, preferably in marketing, business, communication or related area

EXPERIENCE: Marketing, sales, sports management or related field. Should have knowledge in Microsoft Office and familiarity with Adobe Creative Suite. Must have great work ethic, be detail oriented, and possess excellent communication and organization skills. Must be a self-starter who is able to meet a variety of deadlines, manage multiple tasks, and work independently and within a group/team environment and demonstrate an enthusiastic demeanor. This position will require the availability to work evenings, holidays, and weekends.

JOB FUNCTIONS:
•Assist the marketing staff to develop and execute assigned marketing and promotional strategies for Olympic sports, which could include volleyball, men's and women's tennis, swim and dive, baseball and/or softball.
•Assist with the development and execution of the marketing and promotional strategies for football, men's and women's basketball. Must be available to work all home football games.
•Manage in-game elements for assigned sports, including writing game day scripts, in-game music, in-game promotions, fan contests, and sponsor activations.
•Collaborate with the Creative and Digital Strategy team to develop programming and digital marketing content for use on video boards and other digital platforms.
•Construct cross-promotional efforts with targeted area events, professional teams and attractions, focused on promoting ticketed sports.
•Collaborate with on-campus student organizations, departments, and other community leaders to build campus and community engagement, and increase brand awareness.
•Assist with the day-to-day management of the internship program and execution.
•Other duties as assigned by the Assistant Athletic Director of Marketing

GENERAL INFORMATION:
•All requirements are subject to possible modification to reasonably accommodate individuals with disabilities.
•The functions listed above may not be inclusive of all essential or secondary functions of the position.
•This job description does not state or imply that these are the only essential or marginal functions to be performed by the employee in this position. The employee will be required to perform other job-related duties requested by the supervisor.
•This document does not create an employee contract, implied or otherwise, other than an at-will relationship with Georgia Tech Athletics.
•The employee is expected to adhere to the policies as set forth by the GTAA, Department of Athletics, Conference affiliation and the NCAA.
•The position is a one-year commitment, with the potential for a one-term renewal

COMPENSATION: $2,000-$2,500 monthly stipend

Submit resume, cover letter, and three references to Bailey White, Director of Marketing and Fan Experience,