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Brand Engagement Associate

2 months ago

Atlanta, Georgia, United States PFL | Professional Football League Full time

Job Description:
Marketing Coordinator

Position Overview:

As a Marketing Coordinator for the Professional Football League, you will play a pivotal role in supporting diverse marketing efforts aimed at enhancing the League's visibility, engaging with fans, and generating revenue streams.

Collaborating closely with the marketing team, you will aid in the execution of promotional campaigns, events, and digital outreach strategies. This role demands creativity, exceptional organizational capabilities, and a fervent interest in sports marketing.

Key Responsibilities:

Campaign Implementation:
Assist in the strategizing, execution, and assessment of marketing campaigns designed to elevate the League, its teams, and events.

Coordinate the creation and dissemination of marketing materials, including digital and print advertisements, social media content, and promotional assets.


Work in partnership with internal and external collaborators, such as creative agencies, media partners, and sponsors, to ensure that campaign goals are achieved.


Digital Marketing Initiatives:
Support the formulation and execution of digital marketing strategies, encompassing website content, email outreach, social media, and online advertising.

Monitor and evaluate digital marketing performance metrics to gauge campaign success and pinpoint areas for enhancement.

Assist in managing the League's social media platforms, engaging with fans, and curating captivating content to foster audience interaction.

Event Marketing Coordination:
Assist in the planning and execution of marketing activities for League events, including game days, fan festivals, and community outreach initiatives.

Coordinate event promotions, ticketing strategies, and on-site marketing activations.

Collaborate with cross-functional teams, including operations, sales, and sponsorship, to ensure effective event marketing and memorable fan experiences.

Market Research and Insights:
Conduct market analysis to identify target demographics, consumer trends, and competitive insights.

Assist in collecting and interpreting marketing data to evaluate campaign performance and inform strategic decisions.

Stay informed on industry best practices and emerging marketing trends to propose innovative strategies.

Sponsorship Engagement:
Support the marketing team in executing sponsor activations and fulfilling contractual obligations related to sponsorships.

Coordinate marketing deliverables and assets with sponsors, ensuring accurate and timely execution.

Collaborate with the sponsorship team to devise creative marketing initiatives that enhance sponsor visibility and generate revenue.

Brand Stewardship:
Assist in maintaining brand consistency and adherence to brand guidelines across all marketing materials and communications.

Collaborate with creative agencies to develop and refresh marketing assets, including logos, graphics, and visual elements.

Ensure brand messaging is effectively conveyed through various marketing channels.

Collaboration and Communication:
Work collaboratively with cross-functional teams, including sales, operations, and creative services, to ensure alignment and integration of marketing efforts.

Communicate marketing plans, updates, and results to stakeholders, including team owners, sponsors, and league executives.

Build and maintain relationships with external partners, media contacts, and vendors to support marketing initiatives.

Qualifications:
Bachelor's degree in marketing, communications, or a related field. Relevant experience in sports marketing is preferred.

Strong understanding of marketing principles, strategies, and tactics.

Proficiency in digital marketing platforms, social media management tools, and analytics software.

Excellent written and verbal communication skills, with the ability to create compelling marketing content.

Strong organizational skills and attention to detail, with the ability to manage multiple projects and deadlines.

Creative thinking and problem-solving abilities to develop innovative marketing campaigns.

Ability to work effectively in a team environment and collaborate with diverse stakeholders.

Knowledge of the sports industry, particularly football, and a passion for the game.

Familiarity with marketing research methodologies and data analysis.

Proficiency in Microsoft Office Suite and marketing software applications.

Join our organization as a Marketing Coordinator and contribute to the success of our Professional Football League's marketing efforts. We offer a competitive compensation package and the opportunity to work in a dynamic and exciting sports environment.

Note:

This job description is a general overview, and responsibilities may be subject to change based on the specific needs and requirements of the League.